essay

Dollar Tree Company

PESTEL Analysis:

First of all, from the political perspective, Dollar Tree is established based on the political stability and importance of discount in American economy. The government also supports its development, to satisfy consumer’s demands. Before this enterprise enters or invest in America, it has been surrounded by the less risk of military invasion and less corruption, as well as the strategies of the intellectual property protection. These factors have provided more wonderful environments for the development of this company. (Add more about how Tariff policy affect import products from China and Vietnam before and now)

From the economic perspective, during the period when Dollar Tree is developing, it has a stable and rising economic progress, such as the low inflation rate, more saving rate and bountiful foreign exchange. This company is developed under this circumstance of this market, so that it is a positive way for Dollar Tree to enhance its profits earning. (Add more about how and why people would like to spend their income in Dollar tree in a micro economy level: consumable party, low-income and so on)

With regard to the social factors, this company’s products are sold with one dollar or less, which just conforms with consumer’s demands. (how marketers understand their customers, such as population growth, healthy options and so on)

Furthermore, about the technological factors, this company provides more advanced technologies to enhance the further progress of Dollar Tree, and it catches up with the modern trend following the online operation strategies, so that it can have the long-run enlargement in this market. (Is there any new ways of selling products, distributing products, and communicating to the market)

For the environmental factors, this company also pays more attention to the environmental protection, and the majority of products are environmentally-friendly, in order to reduce the environmental pollution. Under this circumstance, it can be inferred that Dollar Tree can receive the further development in this market.

Legal factors, (what is legal and what is not legal to do, consumer rights and laws, products safety and labeling and so on?

Reference

Dollar Tree, Inc. PESTEL & Environment Analysis, Fern Fort University, 2018, available at:

http://fernfortuniversity.com/term-papers/pestel/nyse4/2732-dollar-tree--inc-.php