testing DreamWorld Analysis Report

Describe current operating environment of dreamworld…

DreamWorld Analysis Report

Length: Maximum 1,500 words +/- 10% (excluding figures and

tables, but including references). See further guidance and

details below. No appendix permitted and no Table of

Content required.

Presentation: 12-point font Arial or Times New Roman. 1.5

line spacing.?Submission: Submit via TurnItIn on the course

website. Please check your draft written report for

originality prior to submitting a final version.

ANSWER-

https://www.homeworkmarket.com/questions/dreamworld-

analysis-report-describe-the-current-operating-environment-

of-dreamworld-briefly-discuss-major-environmental-trends

This course focuses on assessing student's written

communication (for Assurance of Learning purposes for the

Program) and therefore the markers will pay particular

attention to the writing style and clarity and the

student's ability to express ideas in a clear, compelling

and insightful manner in the report.

YOUR TASK:

Dreamworld's management team are seeking your advice and

recommendations on the customer experience at the theme

park and ways to boost their ticket sales.

They would like you to analyse the current marketing

situation facing Dreamworld and assess the theme park's

success at delivering a customer experience that supports

the image of Dreamworld. They would like your

recommendations for improvements to the guest experience

and sales tactics. In particular, Dreamworld management are

seeking your analysis and recommendations of the four main

attraction areas in the park. You can choose from:

Corroboree

Tiger Island

ABC Kids World

Dreamworks Experience

Remember to select only one area on the list above for this

report.

IMPORTANT!!!! You should justify your analysis and

recommendations using academic resources, applying the

theories and concepts we have covered in the lectures,

tutorials and reading material for this course.

REPORT STRUCTURE:

There are five parts to this report:

Part A – Introduction and Business Environment Analysis

(approx. 250 words)

Describe the current operating environment of Dreamworld.

Briefly discuss major environmental trends, opportunities

and challenges facing this business that affect ticket

sales.

• Part B – Site Analysis: Delivering on the Dream

(approx. 500 words)

ANSWER-

https://www.homeworkmarket.com/questions/dreamworld-

analysis-report-describe-the-current-operating-environment-

of-dreamworld-briefly-discuss-major-environmental-trends

On your visit to Dreamworld, look around the attraction

area you have selected at the physical facilities and the

atmosphere. Things you should look at include: the exterior

appearance, cleanliness, employees, atmosphere and signage.

Consider the core, supporting, facilitating and augmented

product offerings. Does the physical appearance support the

image of Dreamworld or communicate that image to

prospective and existing customers? Who is the target

market this area of the park? How does this guest

experience align with the target market? Explain your

answer.

Include at least THREE photographic images from your visit

to Dreamworld to illustrate your points in your report.

Please ensure at least one of the images has you in it and

shows you at the park.

• Part C – Sales Promotional Tactic (approx. 500 words)

Having identified a target market for your selected area,

recommend the most appropriate sales promotional tool that

Dreamworld could use to target that market segment. Your

options include:

• Print, outdoor or broadcast advertising sales

promotion; ?

• Online or social media sales promotion; ?

• Personal selling to generate sales; ?

• Competition or coupons; ?

• Point-of-purchase promotion; ?

• Publicity activity to generate sales;

• A direct marketing campaign. ?Remember that advertising

says "buy our product". Sales promotions say "buy it now."

?Select one (only) of these tactics. ?Explain how

Dreamworld's sales team could use that tactic to sell the

Dreamworld experience and, in particular, your selected

attraction, to the target market you identified in Section

B. ?Determine a communication objective, design the

message, select the communication channel and the message

source. Explain how you could evaluate the results (that

is, the sales effect).

• Part D -Recommendations (approx. 100 words) ?In dot

point format, provide three recommendations to management

on aspects of the guest experience, sales and marketing

that could be improved.

• Part E – References (approx. 150 words, references are

included in the word count).

Provide a minimum of five academic references within your

report. Academic references in academic journal articles,

research books and textbooks.

You may also wish to cite non-academic sources (such as

newspaper articles, industry reports, business websites).

There is no minimum or maximum limit on these references.