Business
BUSINESS Plan template
Your Name:
MBA 691
12/1/2021
1
Table of Contents-Agenda
Cover Slide – Student Name, Course Name, Submission Date
Table of Contents-Agenda
Executive Summary
Description of Company
Description of Product or Service
Industry-Market Analysis
Competitive Analysis
S.W.O.T.
Leadership-Management
Financial Plan and Forecast
Reference Page
Executive Summary
Include the name of your company and the product-service
State the type of entity (Sole Proprietorship/LLC/Corporation/Partnership/etc
State the any special licenses or certifications you will have to operate legally or by customer expectations. (example: securities license, master plumber license, certified public accountant)
The market and projections
The competitive advantages – what your company and product-service offers that other similar companies are not offering
The management team
No more than 2 slides
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Description of the Company
What is the name of the company and how long has it been in operation?
What industry is it in? Healthcare, cyber-security, bio-tech, etc?
How much money has been invested in the company? Or, what are the companies’ most recent sales?
One slide only
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4
Description of Product-Service
Describe the product or service being offered
In your description, be sure to include the purpose and function of the product or service.
Describe how much money the product-service will cost
Who are the other firms selling a similar or the same product? What are some of the perceived substitutes for your product or service?
One slide only
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5
Industry-Market Analysis-1
Describe the industry your business plan company operates in; examples cyber-security, wedding-event planning, healthcare, consumer electronics
Include any tables, charts, graphs or images that you believe useful
No more than 2 slides in total
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6
Industry-Market Analysis-2
How big is the market in terms of number of potential customers or the total amount of industry sales?
What is the forecast for the industry over the next 3-5 years
No more than 2 slides in total
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7
Competitive Analysis Chart
| [Example: Your Chosen Company] | [COMPETITOR #1] |
| OVERVIEW: The program includes… High-level look at each competitor or competitor's product. Include your own company as well, so you can compare and contrast. | OVERVIEW: |
| ADDITIONAL VALUE: Beyond basic overview, what value do they provide to a potential customer? | ADDITIONAL VALUE: |
| DETAILS: Get a little deeper into the details of each product or service | DETAILS: |
| COST: Cost always an important comparison, but should never be looked at alone. By understanding the value and details of the product, you can better compare cost. | COST: |
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SWOT Analysis
Strengths
Advantages
Experience, knowledge
Unique caracteristics
Resources
Geographical advantage, location
Competence, capabilities
Quality, reputation
Opportunities
Strategic alliances, partnerships
Product development
Import, export
Innovation an technology development
Threats
This is an example text
Loss af alliances and partners
Price inflation/deflation
Strong competition
Competitors new products and innovation
Weaknesses
Disadvantages
Gap in experience, knowledge
Financial aspects
Reliability and trust
Loss of key staff
Geographical factors
S
W
T
O
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9
Leadership-Management Team
Include your business plan company’s leadership-management team and organizational chart
Describe how they will be positioned. Full-time/Part time?/Consulting?/Independent contractors?
Use LinkedIn to find information about your management teams’ experience and education
No more than 2 slides total
Financial Plan and Forecast
On this slide insert your financial forecast table for the years 2021, 2022, 2023, 2024 (4 years in total; insert only 1 number for each year)
Assume that for the year 2021, the company has grown sales 5% from 2020; for years 2022 and 2023 assume the company grew sales by 3% from the previous year; for 2024 assume the company grew sales from the previous year by 2%
One slide only
References
The references slide should reflect 10 weeks of learning and content which includes chapter readings, lectures, Harvard Business Review articles and any external content you brought into the course
No more than two slides