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Cityspade continues to uphold the corporate purpose of "making it easier to buy and sell houses", continues to maintain a keen industry sense of smell and a high degree of service concept, and constantly adjusts the structure to adapt to the new industry pattern and development trend, maximizes the branding and specialization of services, and provides customers with high-quality, and satisfactory service experience. At present, Cityspade cooperates with many companies, such as moving companies, home furnishing companies, construction companies, automobile dealers, law firms, etc., to provide a one-stop service for customers. What offices in the Universities do you work with and how?The professionalism of Cityspade itself is also indisputable, providing customers with reliable housing information.

II. Environments Affecting Real Estate

A. Real estate agents are a huge market, especially in the United States, where most people rent primarily. According to the latest report jointly released by RentCafe, a rental platform, and Yardi Matrix ( R.1 (just #1)). A real estate research and information service, and the average rent of houses in 252 cities in the United States rose 3.1 percent year on year. Doug Ressler, a division manager at Yardi Matrix, a business think tank, gives a mixed picture: America's housing market has been changing over the past decade, and is influenced by significant demographic trends. Trends vary from market to market and are influenced by trends in population aging, population growth, migration, and homeownership. Of course, the U.S. and local economies are also key factors affecting the housing market, including the federal reserve's monetary policy and the level of capital markets.

B. On 28 February, the world health organization (WHO) issued its highest-level warning against a novel coronavirus defense, with many countries already closing their borders and restricting travel (R.2(2)). On March 3, the federal reserve responded to the evolving risks posed by novel coronavirus by cutting interest rates sharply by 50 basis points, but the future direction of the U.S. economy remains uncertain (R3). Inevitably, the outbreak and prevention and control of novel coronavirus will cause a certain impact on all walks of life in the United States, and from the short and long term analysis, the United States real estate market will be affected. The U.S. service industry was the first to feel the impact of the novel coronavirus outbreak. The corresponding retail properties in real estate, including restaurants, shops, cinemas, shopping centers, etc., will inevitably suffer a decline in rental income.

1) As a result of the rent of retail property in the United States, the method of guaranteed rent + revenue sharing is usually adopted. When the leasing business is not ideal, the property owner cannot receive the profit-sharing of the operating income of the store, but still has the income of guaranteed rent. This approach also protects tenants, allowing them to maintain only guaranteed rents during the outbreak and reducing cash flow pressure. When the new coronavirus is contained, the retail market will recover quickly and probably surpass previous levels.

2) Currently, novel coronavirus infection has spread globally in addition to China and is still expanding. To reduce the risk of cross-infection, leisure, and business travel around the world have been sharply reduced. The United States suspended flights to and from China in January and has recently begun reducing flights to and from hard-hit areas. But it is clear, the hotel industry will be badly hit. Hotel property usually belongs to the type of high risk and high yield in the real estate industry, and whether the hotel is profitable, the focus is on the management and operation. Under the impact of the outbreak, some badly run hotel properties cannot be sustained, had to be restructured or sold off. Therefore, the income of hotel investors may be polarized, some people lose money to leave the market, and some people get quality assets.

3) The homeownership rate in the United States is about 65 percent, with the remaining 35 percent typically choosing to live in long-rented condos, which are less affected by a black swan event such as a novel coronavirus (R.4). Americans try to avoid moving during the outbreak, so they often renew their leases if they expire. As a result, rental yields are stable for long-lived apartment investors. Since the leases on long-rented apartments are usually one year, there will be no mass relocations even after the outbreak is over, and the long-rented market is stable.

C. In the Internet era, with the help of the Internet to transform the model of intermediary rental, the way of housing rental is constantly changing, more in line with the development of The Times. More and more consumers through the Internet real estate information service platform for understanding, preliminary housing, communication, and transaction. From the simple flow and customer acquisition to the entire communication and transaction process online, the Internet real estate service platform is the more and more in-depth implementation of the "industrial Internet", has become a highlight of the development of the industry. So that people can understand the housing market more quickly, more accurate location of housing, in order to avoid excessive energy. Rent a house through an intermediary, the tenant needs to rent a house to inform the intermediary, the intermediary found a suitable housing source and then with the tenant, the landlord about to see the house, generally rent a satisfied house to repeat this process for many times, the real estate intermediary to see the house on average 20 times a single transaction, very low efficiency so that the landlord and the tenant wasted a lot of energy. Through the intermediary renting, the information of the landlord is updated slowly, and the information communication between the tenant and the landlord is lack, which often leads to the difference between the room the tenant sees and the introduction of the intermediary company, which delays the tenant's time. In addition to the problems we mentioned above, there will be a variety of other troubles in the process of renting a house, the house problems cannot be a timely and effective solution; most of the tenants did not clearly define their rights and obligations before renting, and they did not read the rental contract carefully, and only found that the contract could not protect them after problems occurred. Before the deposit is generally not back when the contract expires the intermediary will find a variety of reasons to return less or do not return the deposit and so on. moreover, real estate has very strong local properties and complexity, it is difficult to complete the transaction without offline service. Visible, use the Internet to transform housing rental, need more time.

1) Now, the success of renting out unmediated homes belongs to Airbnb. Renters contact hosts directly through the Airbnb platform, which saves time between renters and hosts without the need for a third party. Airbnb, a Shared accommodation platform, builds a bilateral market transaction platform through the Internet to effectively integrate idle housing resources, reduce information asymmetry and search costs, and improve the matching efficiency of hosts and guests. Airbnb didn't just change people's perception of renting, it changed the industry.

2) The epidemic situation has accelerated the application innovation of the industry, and the experience of VR house viewing has been improved. In the future, AR+ big data will be combined, the information will be highly efficient and transparent, and the online speed of the industry will…explain a little more… be accelerated. With the advent of the 5G era, the real estate industry and the Internet accelerate the development and the user experience is improved. At present, AR technology is becoming increasingly mature, and the data is friendly to real scene interaction. The tenant only needs to wear AR eyes and other hardware devices to freely access the apartment information. With the improvement of the data platform, people can obtain the information of surrounding apartments and real scenes anytime and anywhere, which makes the information more transparent and promotes the further stable development of the industry market.

D. With the continuous development of the economy, capital flows in various places. In the past few years, the city centers of big cities have been building apartments to house the huge influx of job-seekers. But prices are also rising in the city center. Housing intermediary also ushered in the climax of development here. But because rents are high, high-end housing is saturated. Many low-income people have a hard time finding a home they can afford. Where house prices are low, incomes are correspondingly low. The rental housing market is still in great demand.

E. On the policy side, more affordable apartments should be built to ease the housing shortage. The adjustment of federal, state, and local policies can relieve market pressure to some extent. According to different geographical locations, the policy needs to adapt to local conditions. With the policy of each place, the house rent company can adjust strategy according to the different policies at any time, keep up with the pace of the market.

F. The future of real estate agents will gradually evolve into real estate enterprises. With the development of the Internet, p2p and o2o are connected in parallel and in series. Formed an information network for exchanging needed goods. As human initiative becomes more and more active in the online world, people start to ignore mediators, simplify procedures, optimize resources, and go straight to the goal. The declining information asymmetry advantage of real estate agents means the decline of the model of information profit, which is also the reason why many small real estate agents go bankrupt. For big real estate agents, that means profits are shrinking, and costs for businesses are rising. In this case, the whole estate agency will eventually usher in winter. Although real estate intermediaries cannot develop real estate alone but can use their own capital, relations, information, services, and other advantages. Real estate agents can work with real estate developers.

G. Covid – 19 impact was worked into the discussion above, good.

III. Target of Cityspade Marketing

A. In November 2016, the Institute of International Education released its 2016 Open Doors report. In the 2015-16 academic year, the number of students studying at colleges and universities in the United States surpassed the 1 million mark for the first time, reaching nearly 1,044,000, up 7 percent from 2014-15, and accounting for 5 percent of all U.S. students, the report said (R.5). Cityspade is aiming at the overseas student’s market, continuously expanding its strength and realizing the American chain. Cityspade was established with 2014. Since entering the rental market for the 2014-2016 year, the total rental transaction has reached 32 million U.S. dollars. The total rental transaction iswas expected to reach $ 100 million by the end of 2018. Cityspade works with 365 rental apartments, Until the second quarter of 2017, more than 2,000 customers have accumulated. Some of this is about the general rental market. What size is the international student market and what countries are you focusing on??? Do you work thru agents overseas or direct to the student/family? More clarity in who you work with the guide them here. How is the university involved?

B. Cityspade works with 365 rental apartments. And actively expand the company's operation projects, for example, in order to facilitate the life of studying abroad, the company cooperated with a number of cleaning companies…explain… to achieve seamless connection with tenants. Clean the room for the tenant before the tenant moves in, and the tenant can use the cleaning company for a long time with a discount. Cityspade offers a free 24-hour consultation service. If the tenant encounters any relevant problems, Cityspade will help the tenant to solve them in a timely manner. When international students come to the United States alone, they encounter all kinds of problems…should probably start with this…. Most international students will live with students from the same school, but there will be conflicts and conflicts. Students go through Cityspade, such as changing houses, mediating conflicts, and other problems.

C. Cityspade works with schools to help international students find roommates quickly. Currently, the number of schools cooperating with Cityspade reaches 14, what schools in Chicago, identify them…what office do you work with???and Citypade Marketing Department is actively expanding the project. The Marketing Department is also planning different activities, such as summer boat Tours, winter skiing and so on. In these activities, we will expand the influence of Cityspade and let more universities know about Cityspade. On the other hand, also strengthened the old customer relations.

D. International students generally rent a house, will sign a one-year contract. In the second year, the students basically got to know the local apartments and found better friends. International students will move to other apartments, and some will even move every six months. In order to provide better services for the tenants, Cityspade cooperates with many honest moving companies. Help international students, save time for international students. Cityspade hopes to create a comfortable life for overseas students.

E. Considering the actual situation of some universities, Cityspade also offers overseas students to buy and sell cars. Some universities are in small cities. International students live in university dormitories far from supermarkets. As a result, the life of international students is very inconvenient. Cityspade strives to find dealers with integrity and codes. Provide a safe and reliable car service for international students.

F. Apartments in the United States generally do not provide a home. So when international students just moved into the apartment, the need to buy in advance the main household, bed, mattress, and some bedding. Some Chinese students, especially girls, need hot water. So some essential household items need to be purchased in advance. In order to help international students, solve this big problem, Cityspade has been cooperating with home furnace sellers through various ways such as searching, online screening, bidding, and cooperation since 2017. To solve the major problems of international students' life in the United States.

G. When international students come to the United States alone, they encounter problems and don't know how to deal with them, especially some extreme problems about the law. Cityspade takes care of international students by working with experienced lawyers. To provide more professional services for international students, to avoid international students because of some minor problems caused by big trouble. The most common problem is that some international students sublet apartments while other tenants destroy the facilities. The student himself/herself should pay for the repair. Because some apartments are newly built or renovated, the facilities are more expensive than international students can afford. These problems require professional personnel to provide services for international students.

IV. SWOT Analysis

Separate the sections S W O T, use headings..

A. Through the data-driven real estate service platform of the whole value chain, we strive to provide a more secure and high-quality real estate transaction service for international students. Since 2017cityspade began to pay attention to corporate culture, long-term goals, value orientation, strategy, and so on. In the development of Cityspade in the past few years, the service attitude and service quality will be improved again. With the continuous progress of science and technology, almost everything is in the process of digitization. More and more enterprises are committed to the digitization and on-line service process, which not only creates the image of science and technology enterprises and improves the efficiency of business operation, but also relates to the more essential core of enterprise life -- service quality. In this process, Cityspade is constantly updating its services, aiming to win the competition. In fact, the service, which is an enterprise's core competitiveness and the future development of the most overall, the most comprehensive, the most essential reflection. While serving our customers, we also gain value and take care of our self-defined mission and values. With the continuous upgrading of Cityspade, there has been outstanding progress in this aspect In the past few years, Cityspade has continuously improved its digital system. At present, it provides a 24-hour free consultation service. For some special short periods, AR will answer frequently asked questions from renters online. Cityspade has also realized real-time information updates with cleaning companies, moving companies, and home furnishing companies. Through high-tech, data, shorten the time of mutual communication, and improve the accuracy of service. Cityspade will eventually save renters more time. Since 2018, Cityspade has been actively communicating and cooperating with Banks for the convenience of future students in the United States. Cityspde will make online payments available. Some international students can pay their rent in China on time to avoid paying high fines for missing the time. Due to the new coronavirus outbreak since February. Cityspade has also made an aggressive system upgrade strategy to achieve real home viewing. On the other hand, Cityspade recently launched a service to help international students find roommates. To help international students reduce the cost of living in the United States, Cityspade continues to work hard to realize its value. And Cityspade captures every detail to improve the quality of life for international students in the United States.Not a true SWOT anaylsis…

V. A Statement of the Benchmark and Marketing Goal

A. Cityspade aims to build a comprehensive service platform for international students by enriching its services without efforts. Of course, Cityspade is still a young enterprise, with many services that require constant specialization. In the long run, Cityspade's sales be specific , growth from ….? growth target is set at 5%, not much different from 2019. Due to the impact of the new coronavirus and the reduction of the target growth rate in 2020, Cityspade will improve the quality of the specific quantity. With the accumulation of uncertainty in the current market, real estate agents must develop steadily if they want to survive better.

VI. The Solution to reach the Goal

A. First of all, Cityspade needs to develop steadily and obtain better resources by improving its professional service level. Cityspade wants to increase the stickiness of customers. Therefore, we should knit Cityspade's interpersonal circle and keep in touch with old customers regularly while expanding. The Marketing Department should plan more activities such as playing basketball, going to the movies, drinking coffee, eating dinner, traveling together, and chatting. Cityspade keeps regular contact with old tenants so that it can obtain more information and customers.

B. The real estate market is a cyclical industry. In many cases, when the real estate market is good, the real estate intermediary industry opens a large number of shops and closes one after another due to the bad market. This kind of management idea is not stable at all, resist the risk ability extremely low. Cityspade will use the traditional real estate intermediary way to directly operate plus join the model experience and increase the modern Internet business model. In this way, risk-sharing can increase the diversification of enterprises and increase the visibility of enterprises.

Reference page:…very nice start on the research…the important thing is that you incorporated the work into your text to tell and support your story. .