Letter and reflection( 9hours)
[ Insert type of appeal – ex: annual campaign, project campaign, or capital campaign]
[Insert selection of type of letter- traditional mail or e-mail letter]
Date
Organization Name
Organization Address
INSERT DONOR LETTER
2020 FUNDRAISING GOALS FOR [INSERT ORGANIZATION NAME]
Overall Fundraising Goal:
Strategy Focus:
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FOCUS AREAS |
OBSTACLES |
TARGETS |
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[Insert focus area] |
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Insert objective 1 |
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Insert objective 2 |
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Insert other objectives (if desired- you may insert/delete rows in this table as needed |
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[Insert focus area] |
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Insert objective 1 |
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Insert objective 2 |
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Insert other objectives (if desired- you may insert/delete rows in this table as needed |
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Delete this text= fill in the table as needed. You should include at least 2 focus areas (donor acquisition, donor engagement, or donor retention). Include at least 2 targets for each focus area.
JUSTIFICATION STATEMENT:
Delete this text= In this section, give a brief explanation (about 3-5 sentences) explaining why you selected the focus areas and objectives that you included in the plan.
REFLECTION (one page, single-spaced)
Who is the target audience?
How does your letter appeal to them?
Which strategies that you learned in class were used in your appeal letter?
What would you suggest as a strategy for distribution of the letter?
How would you follow up and measure the effectiveness of your letter?