marketing part 2
Marketing plan part 2
Marketing Plan Assignment Part 2, you will be responsible for writing up the current marketing situation
(including 1. market description, 2. product review, 3. competitive review, and 4. channels and
logistics review).
You should have a brief paragraph on each element
Note: This part is from marketing part 1
MARKETING PLAN PART 1 Part 1, you will be required to (1) write an executive summary of the
company Company: Petco Product/Service: Petco Rewards Program Description: Petco will launch a
new rewards program for customers that will reward them for their loyalty. Customers will be able to
sign up for the program online or in-store and will receive benefits such as exclusive discounts, free
shipping, and early access to new products. Customers will also be able to accumulate points with
every purchase they make which can be redeemed for future purchases (HASSAN,2021). Reason for
Selection: This product/service will help Petco retain customers and increase customer loyalty.
Additionally, it will help them stand out from competitors who do not offer a rewards program. By
offering customers exclusive discounts and rewards, Petco will be able to increase their revenue and
remain competitive in the pet supply market.
(2) write up a company overview that should include the mission statement and background of the
company. Petco Reward program See the tasks below for further information.
Task 1: After I have approved your product or service for a real company, you will then write an
executive summary of the company. Table 2.2 on page 57 in Chapter 2 lists the purpose of an
executive summary and Appendix 1 includes a sample executive summary. Task 2: When you have
finished writing the executive summary you will then write up the company overview. The company
overview should be a brief background of the company and its mission (you can create your own or
use the current mission statement ~ remember to cite/reference if you use the original mission
statement)