MGMT 350

Analysis

In your analysis, consider the following questions, among others:

• What groups or audiences are being communicated to – whether intentionally or not?

• What messages are they receiving?

• Through what channels are these messages being delivered?

• Are these messages furthering the presumed goals of the communicator – or are they hurting them?

• What have they done well in communicating? What could they have done better?

• What recommendations do you have for your client as a result of the learnings from this event? (Again, focus on communications recommendations only).

QUESTION:

Reed Hastings said in an interview that companies like AOL and Borders Bookstores ultimately failed due to their failures to react quickly enough to changing technology. Did Netflix rush too quickly to focus on streaming video?