DISS 1/2 4
M4D1 Product Development
INSTRUCTIONS
When preparing for your discussion post on this case, it is recommended that you read through it several times.
Read through it the first time to familiarize yourself with the prompt.
On the second reading, consider your assigned role in the situation, and let that guide your perspective.
Look deeper at the details: facts, problems, organizational goals, objectives, policies, strategies.
Next, consider the concepts, theories, tools and research you need to use to address the issues presented.
Then, complete any research, analysis, calculations, or graphing to support your decisions and make recommendations.
BACKGROUND
New product development can be very challenging. This case study researches the new development process and explores the elements that led to the failure of a new convenience food option. As you read the study, think about what you may have done differently.
PROMPT
Read the Case Study: "We must have the wrong consumers” – a case study on new food product development failure
(Links to an external site.)
and review the module resources. Answer the questions about the case study. Make sure to support your answers with relevant scholarly resources.
Tasks:
In the discussion forum, answer the following:
Applying your knowledge of the new product development process, diagnose where you consider the process went wrong in this particular case study and why. Identify a successful product with which you are familiar. Does your research suggest that the product adhered to any of the strategies mentioned? Evaluate what element of the product development process ensured success. In response to your peers, evaluate their proposed strategies. Recommend any specific improvements to their strategies to promote new product development success.
Support your answers using relevant, scholarly resources and citations in APA format.
Responses should comprise 200-600 words.
References
Ryynanen, T. & Hakatie, A. (2014). "We must have the wrong consumers” – a case study on new food product development failure
(Links to an external site.)
. British Food Journal, 116 (4), 707-722.
Consult the Discussion Posting Guide for information about writing your discussion posts. It is recommended that you write your post in a document first. Check your work and correct any spelling or grammatical errors. When you are ready to make your initial post, click on the "Reply". Then copy/paste the text into the message field, and click "Post Reply."
To respond to a peer, click “Reply” beneath her or his post and continue as with an initial post.
Evaluation
This discussion will be graded using the discussion board rubric. Please review this rubric, located on the Rubrics page within the Start Here module of the course, prior to beginning your work to ensure your participation meets the criteria in place for this discussion. All discussions combined are worth 20% of your final course grade.
PLEASE SEE PDF FOR THE CASE STUDY.