Discussion Posts- future uses of network modeling- Journal Entry

Discussion post by student number 1

There are many uses for networking analysis. One industry that interests me is the sales industry. According to the article, social networking is a key aspect to help increase sales and revenue. There are four stages of the sales process: identifying prospects, gaining buy-in from potential customers, creating solutions, and closing the deal. To complete all aspects of the sales process a salesperson must have a continuous line of communication with customers. There are also four different forms of social networks which include: prospect, customer, marketplace and intra-organizational networks. Sales people and sales managers have to choose which form of social networking that would best suit their needs. Based on the article, the best form of social networking is marketplace networking. A salesperson should create marketplace networks to find new opportunities. This will then lead to a more diverse spread of contacts which will lead to an increase in sales.