marketing

Discussion Assignment Instructions

From the list below, choose a subject you would like to research. This will be the topic of your thread:

· Customer loyalty

· Global marketing

· Marketing research

· Branding

Instructions:

· Title your post according to your selected topic.

· In at least 800 words, discuss your topic by addressing the following items:

1. Explain the concept of the marketing management topic selected for your paper

2. Examine at least 1 practical application/example for your topic. This must involve the mention of a specific industry or organization, explained in sufficient detail.

3. Formulate a question for classmates about your topic that your classmates will respond to.

4. Have a separate heading for each of these 3 sections. Use the headings as highlighted above in bold.

5. Use two scholarly sources in addition to the course textbook.

6. Use current APA format.