Clear and concise research concept of your interests.
Explain what the concept is about.
Identify the problem.
Explain why this is a viable research concept (how will this research contribute to business) and is there adequate literature available to pursue this concept.
Include your journal references.
500-800 words in length. Remember, academic writing is to the point. No fluff!
TIP: Review chapter 9 - Read the title: "An Example".
You can label each section as follows:
Research Concept
Explanation
Problem
Support and Viability
References