DISCUSSION 2
2
The Role of Technology on the Businesses’ Customer Engagement
Name of Student
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Date
Topic: The Role of Technology on the Businesses’ Customer Engagement
Research Question: How does the application of information technology affect small businesses' customer engagement?
Quantitative Research: This type of research is essential in collecting and coming up with analysis methodology of numerical data. To conduct a qualitative research on the influence of information technology on small businesses’ customer engagement, the study will use the following steps;
Select a population from a list of small business persons who have integrated information technology into their firms.
Collect data on the application of IT in customer engagement.
Analysis of the collected data using STATA
Present the results showing the effect of IT on customer engagement among small business persons.