Stragetic score card
Telehealth Organization Directional Strategy
Miatta Teasley
Capella University
MHA-FPX5010 Strategic Health Care Planning
Professor Chad Moretz
December 06 ,2022
Telehealth Organization Directional Strategy
Introduction
Telehealth uses digital information and communication technology to provide healthcare remotely. Technologies include computers, tablets, and smartphones technology at home. A nurse or other medical professional may provide Telehealth in outlying areas out of a clinic or mobile van (Qian et al., 2021). Telehealth is a tool that doctors may use to supplement or improve care. Telehealth organizations utilize telecommunications and digital communication technology to provide medicinal care, worker and patient schooling, health evidence facilities, and self-care. Animate film conferencing, smartphone apps, "save and forward" electronic broadcast and RPM are all used in Telehealth. Digital involvement and follow-up may enhance patient quality of life and treatment outcomes. Telehealth may reduce the risk of infection and enhance patient evaluation. Healthcare expenses could be immediately reduced by Telehealth (Qian et al., 2021). Cut back on patient travel and transportation expenses.
A telemedicine consultation could replace a hospital visit or stay. Numerous procedures and programs might be economical. Technology may make it easier for more people to access healthcare. Telehealth could enhance coordination, efficiency, and home care. A revision of telehealth organization mission, value and vision statement be tailored towards the hospital’s new directional strategy. The revised mission statement will be, “Telehealth Organization will provide high quality care to the people in the community and give health care to every person in need of care with cultural sensitivity, compassion and dignity (Qian et al., 2021). The organization’s new vision will be to be the best healthcare organization in the community to provide high quality care. The value statement of the organization will be to provide treatment to all patients and their families will be regarded as partners within the culture that is founded on respect and trust.
Research indicates that the mission statement of any organization should capture the organization’s distinctive purpose for its existence (Quain, 2018). On the other hand, the vision statement should provide the mental image of what managers, employees, healthcare professionals sand other stakeholders expect the organization to be when making efforts to achieve its mission and purpose. Values are considered to be the principles that are held high by members of the said organization.
Mission, Vision and Values of the Organization
The mission, vision, values, and objectives are all included in the directives. Using a network of volunteer medical professionals and innovative technology, the mission of the organization is to use a network of volunteers to provide high-quality medical care to some of the world's poorest and most medically underserved communities. The vision of the organization will adopt state-of-the-art technology to provide unmatched health care experience as most trusted organization in healthcare industry. The core values of the Telehealth organization include the following;
Promotion of economic, social and ethnic justice
Promote health care as one of the fundamentals of human rights
Advocate for diversity and inclusion
Provide education and equity for all though partnership and collaboration.
Identifiable Gaps
The current Telehealth Organization directional strategy is geared towards providing optimal health care to its patients. The organization has implemented a different community-based health care program that does not only engage the patient but cater for the needs of the population it serves through its digital platforms, education programs and workshops. However, the success of the organization is hindered by its infrastructure (Beebe et al., 2018). Based on the organization’s TOWS matrix, three gaps can be noticed and have proven to be huge obstacle to the organization’s directional strategies. The first two gaps that are evident from the TOWS matrix in its current directional strategies are low level of funding and poor infrastructure (Al-Hussami et al., 2018). Most of the equipment and the infrastructures that the organization relies on are outdated and do not support effective functionality of the allied healthcare professionals.
Based on the analysis, the organization need to adopt a functional organizational structure. Functional structure will help the hospital to install transformational leaders that will transform the organization using new ideas that are innovative. Functional organizational structures will ensure that leaders are accountable and responsible for their actions. Functional organizational structure will also ensure that the organizational leadership embraces innovation that is highly needed in the organization. The organization is also seen not to have an effective IT system to support recruitment. For this reason, the organization is not able to hire and recruit effective and talented employees. There is a huge gap that impact success of the organization and that need to be bridged.
Hospitals that have attained strong market position in the healthcare industry who are led by leadership with a keen focus on their hospital’s future, have invested in maintenance and modernization, while some hospitals in struggling communities have been unable to keep up with the pace in the industry (Beebe et al., 2018). The solution to reduce the aforementioned gaps in directional strategy will need the organization to deliberate tactics that are focused towards increasing organization funding towards the development of the organization’s infrastructures especially related to recruitment. To fix these issues, the organization should consider establishing financial partnerships with successful multinationals whose purpose is to help it improve its quality of care and community engagement (Al-Hussami et al., 2018). Furthermore, the organization should initiate a fundraising initiative that can gather interest from successful donors, and community leaders to help it solicit funds to fund its operations.
The third gap that is a preventive to the organization’s ability to transmute its existing directional strategy into an actual one is the lack of technology amalgamation in wellness. Different departments throughout the organization lack the integration on equipment essential to fulfill the organization’s mission, vision and values (Beebe et al., 2018). Telehealth restates that its vision and value purposes are to deliver excellent service, by assimilating innovative and state of the art healthcare equipment. Studies have revealed that lack of amalgamation of equipment advancements and regulating to healthcare technological progressions delays employees in the process of providing ideal care (Al-Hussami et al., 2018). Throughout underfunding medical systems, health providers function vital investigative and treatment technology yonder its satisfactory life planetary because there are inadequate hospital resources to replace them in the process.
Strategic Goal and Direction Strategies Analysis
Analysis indicates that the current internal and external environment aligns with the new directional strategies. The mission, vision, values, and objectives are all included in the directives. Using a network of volunteer medical professionals and innovative technology, Telehealth can deliver high-quality medical care to some of the world's poorest and most medically underserved communities (Donner et al., 2021). Such helps to increase the local community's capacity and provide essential health services. Because of the expansion of the Telehealth group, all residents of South Carolina will have access to medical care. Telehealth organization’s internal environment is composed of improved financial funding, employee retention, and culture. On the other hand, its external environment that it has no control over comprises of competitors, location, and outpatient setup (Quain, 2018). The hospital’s current directional strategy is aimed at cultivating and fixing external environments such as refining community engagement, welfare, and education, rather than the whole organization’s success while infrastructure, employee retention ingenuities and growth are not catered for in the process. Consequently, the organization organizational direction should integrate a subtle balance between refining both internal and external factors (Mannion & Davies, 2018). Studies indicate that strategic growth goals create guidance on specific actions that if executed correctly can change an organization’s present state into its wanted future. Increasing the number of telehealth healthcare initiatives is one of the ways that service development works to expand access to medical care. Expanding access to Telehealth and mental health initiatives and services is one of the company's primary focuses. The group also informs and educates members of the general public and healthcare professionals to boost Telehealth's adoption.
Proposal of Changes
Based on the analysis, it is recommended that Telehealth organization should establish a foundation essential for the organization's present structure and approaches is a modification in executive leadership. Rather, executives that are vested with the responsibilities of growing the organization should not focus internally alone but externally too to achieve its set goals (Mannion & Davies, 2018). Studies have revealed that healthcare organization leadership should be made up of people perceived to be forward thinkers. Secondly, it is recommended that the organization should adopt and implement innovative and creative ideas and programs to attain its success in the near future. Without innovation, the organization is likely to lag behind and fade out of the industry due to competition. It is therefore clear that the organization need to employee visionary and transformational leaders to lead the company to a new direction that will not only help it attain its goals but help it grow and expand in the process (Quain, 2018). Visionary leadership will alter the structure of the organization and how it impalement its strategic plan and directional strategies.
Conclusion
The mission, vision and value statements of a healthcare organization provide direction and meaning through every facade of the organization. The statements place the emphasis on where the entity is heading to and what it is trying to attain. The organization will not be able to achieve its directional strategy is it has no clear mission, vision and value statements. Telehealth Organization must keep in mind that the organization’s mission, providing the foundation for planning. The organization need to understand that its vision is the destination of the organization and its directional strategy offers guidelines for achieving its key organizational success.
References
Al-Hussami, M., Hammad, S., & Alsoleihat, F. (2018). The Influence of Leadership Behavior, Organizational Commitment, Organizational Support, Subjective Career Success on Organizational Readiness for Change in Healthcare Organizations. Leadership in Health Services, 31(4), 354–370. https://doi.org/10.1108/lhs-06-2017-0031
Beebe, K., Bardwell, S., & Donna, D. (2018). A Closer Look at U.S. Healthcare Infrastructure. Health Facilities Management. https://www.hfmmagazine.com/articles/3239-a-closer-look-at-infrastructure
Mannion, R., & Davies, H. (2018). Understanding Organizational Culture for Healthcare Quality Improvement. BMJ Quality & Safety. k4907. https://doi.org/10.1136/bmj.k4907
Qian, L., Sy, L. S., Hong, V., Glenn, S. C., Ryan, D. S., Morrissette, K., Jacobsen, S. J., & Xu, S. (2021). Disparities in outpatient and telehealth visits during the COVID-19 pandemic in a large integrated health care organization: Retrospective Cohort Study (preprint). https://doi.org/10.2196/preprints.29959
Quain, S. (2018). Internal & External Factors That Affect an Organization. Azcentral. https://yourbusiness.azcentral.com/internal-external-factors-affect-organization-11641.html