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Directed Work Project

1. The paper must be submitted in proper MLA (including works cited) format. Spelling and grammar errors will result in point deductions.

2. Cover page must be included.

3. Papers must be submitted on time – Monday, February 4, 2019

Section I: Introduction

1. Provide a brief history or review of the event or event office.

2. Explain the purpose and philosophy of the event (not-for-profit or for-profit).

3. Provide an agenda or schedule of the event activities.

4. Describe the event planning team.

Section II: Event Research

1. Were any Research or Assessment tools utilized? What were they?

2. Submit a SWOT analysis of the event.

Section III: Developing the Event Plan

1. Why was this event site selected?

2. Does the venue match the event? Why or Why not?

3. Is there any ADA concerns or accommodations?

4. What is the theme of the event?

5. Were there any amenities (bells and whistles) used to communicate the theme?

6. What suggestions would you make to improve the effectiveness of the theme?

Section IV: Financial Implications

1. Discuss the sources of revenue for the event (admission fees, sponsorships, registration, product sales etc.)

2. What are the fixed and/or variable expenses for the event?

Section V: Marketing and Promotion

1. Discuss the marketing and promotional efforts used by the organization or the event manager.

2. Identify all of the event sponsors

3. What type of sponsorship agreements were entered into and what benefits did sponsors receive in return for their support?

Section VI: Event Reflection

1. Fully describe your duties and role at the event.

2. Evaluate the event as a learning experience.

3. Identify any changes or recommendations you would make.

Directed Work Project Grading Rubric

Section I: Introduction	Points
1. History of event 2. Purpose and Philosophy of event 3. Schedule of Activities 4. Event Planning team	15 pts
Section II: Event Research 1. Assessment Tools Utilized 2. SWOT Analysis	15 pts
Section III: Event Plan 1. Event site 2. ADA concerns 3. Theme of the event 4. Amenities 5. Suggestions	20 pts
Section IV: Financial Implications 1. Sources of revenue 2. Fixed or Variable expenses	10 pts
Section V: Marketing and Promotion 1. Marketing and Promotional efforts 2. Event Sponsors	10 pts
Section VI: Event Reflection 1. Duties described 2. Evaluation as learning experience 3. Changes or recommendations	20 pts
Spelling, grammar and format	10 pts