Sales plan (powerpoint presentation)

1. Executive Summary Comment by Marta Llorens: Remember that An executive summary (or management summary) is a short document or section of a document produced for business purposes. It summarizes a longer report or proposal or a group of related reports in such a way that readers can rapidly become acquainted with a large body of material without having to read it all.

2. Highlights of the product Comment by Marta Llorens: Please describe your product qualities, characteristics, and insert pictures.

3. Business strategy: Mission Comment by Marta Llorens: A mission statement defines what an organization is, why it exists, its reason for being

4. Analysis detail: PESTLEE and SWOT Comment by Marta Llorens: Of your product or service.

5. Goals and Objectives (SMART) Comment by Marta Llorens: Please outline min. 3 objectives remember need to be SMART

6. Establish performance targets KPI’s Comment by Marta Llorens: Point 2 page 4 -5 book

7. Identify and describe your Target Market or Audience Comment by Marta Llorens:

8. Analysis of the competitor

9. Risk management Comment by Marta Llorens: Outline potential risk that may impact to achieve your targets and specify a strategy for mitigation.

10. Marketing strategy Comment by Marta Llorens: It defines how you are going to market your products, services or business to customers. It lays out what your objectives are and how you're going to execute them. (online, face to face campaign…. )

Marketing plan Comment by Marta Llorens: Based on your marketing strategy now we put it into action plan. Here we are focusing on our customer. How to reach him.

1. Executive Summary:. Comment by Marta Llorens: merely summarizes each of the other sections of your marketing plan

2. Target Customers: Comment by Marta Llorens: A target market is a group of customers within a business's serviceable available market at which a business aims its marketing efforts and resources. Please be as specific as possible. Taking into consideration socio-demo-graphics factors and location!

3. Unique Selling Proposition (USP ):. Comment by Marta Llorens: Indicate what’s your USP. This is of critical importance as it distinguishes your company from competitors such as the lowest cost, the highest quality, the first-ever, highest speed, the most eco-friendly..

4. Describe your Marketing analysis findings Comment by Marta Llorens: Who are my potential customers?What are their buying and shopping habits?How many of them are there?How much will they pay?Who is my competition?What have their challenges and successes been?

5. List of Marketing Goals or objectives (remember this is more based on customer)

6. Marketing Communication and tactics:

Pricing & Positioning Strategy * Please refer to resources below. Comment by Marta Llorens: detail the positioning you desire and how your pricing will support it.

Distribution Plan : Comment by Marta Llorens: Please specify channels and type. Comment by Marta Llorens: details how customers will buy from you. For example, will customers purchase directly from you on your website? Will they buy from distributors or other retailers?

Special Offers: Comment by Marta Llorens: special deals you put together to secure more new customers and drive past customers back to you.

Marketing Materials : Comment by Marta Llorens: they include your website, print brochures, business cards, and catalogue that you need

Promotions Strategy: Comment by Marta Llorens: is one of the most important sections of your marketing plan and details how you will reach new customers.

7. Financial Projections: Comment by Marta Llorens: 1. For example, include the promotional expenses you expect to incur and what your expected results will be in terms of new customers, sales and profits. *you have 1 example at your KA