One of the main things to bear in mind while creating a logo, website, and mobile site our client, Philomena's Pet Shop is good design which varies according to taste, mood, age, etc., this is an exercise in search of common attributes of good design. Based on this; we will begin by establishing an eye catching thumbnail sketches of almost every assignment throughout this class. Idea creation through sketching is the most important step in the design process. It is about building a good quantity of design choices, a broad selection of directions that the final design will take. The more ideas you have to begin with, the more freedom and agency you will have throughout the rest of the design process. The goal is to keep your mind flexible and open, to not get into design ruts too early where you "fall in love" with a particular idea that might prevent you from discovering an even better design solution.