business analysis
· Module 1. Introduction to Strategic Management
Understanding Management using a strategic perspective
Self-introduction and learning objectives in relation to reading about what is management
SECONDARY RESOURCES:
Management is More than the Power to Organize Creative Human Value
TERTIARY CASESTUDY FOR BB ASSIGNNMENT:
Group Project Guidelines
List of Inland Empire Manufacturer-Exporters for the Group Project
Sample student project reports
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Module 2. Planning Stakeholder Linkages
Stakeholder management and Cultural Capability (Potential Energy)
SECONDARY RESOURCES:
Managing Stakeholder Influence –Video lectures and Background reading
TERTIARY CASESTUDY FOR BB ASSIGNMENT:
Chobani Yoghurt – Power Point and Media Story
LEARNING OBJECTIVE. Step 1 (planning). Macro Ecosystem and Stakeholder Power. Managing cultural capability for the strategic planning of white ocean value. [i.e. value free from competitive pressures].
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Module 3. Programming Business Strategy
Business Strategy and Workculture Investment (Kinetic energy)
SECONDARY RESOURCES:
Organizing Business Strategies – Video lectures and Background reading
TERTIARY CASESTUDY FOR BB ASSIGNMENT:
Greensky Financial – Power Point and Media Story
LEARNING OBJECTIVE. Step 2 (programming). Business strategy for ecosystem value. Helping create blue oceans of differentiation, cost leadership, and focus for accruing white ocean value.
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Module 4. Performing Competitive Value
Resource Value Chain and Competitive Capability (Weak Forces)
SECONDARY RESOURCES:
Resource value chain – Video lectures and Background reading
TERTIARY CASESTUDY FOR BB ASSIGNMENT:
Ulta Beauty – Power Point and Media Story
LEARNING OBJECTIVE. Step 3 (performing). Resource value chain and Competitive Capability. Performing to strengthen competitive capability of stakeholders to grow their blue ocean value, and our white ocean value, using strategic alliances [we refer this growth-orientation approach as yellow ocean strategy].
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Module 5. Profiting through Technological Linkages
Accruing value through Technological Linkages (Strong Forces)
SECONDARY RESOURCES:
Managing Technological Innovation– Video lectures and Background reading
TERTIARY CASESTUDY FOR BB ASSIGNMENT:
Illumina Genomics – Power Point and Media Story
LEARNING OBJECTIVE. Step 4 (profiting). Networking Blue, White and Yellow Oceans Together. Profiting through technological linkages.
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Module 6. Developing Functional Linkages
Functional Linkages for Technological Growth (Gravitational Forces)
SECONDARY RESOURCES:
Managing Functional Forces– Video lectures and Background reading
TERTIARY CASESTUDY FOR BB ASSIGNMENT:
Tesla Electric – Power Point and Media Story
LEARNING OBJECTIVE. Step 5 (developing). Functional Linkages for growing yellow oceans [we refer a model for growing several yellow oceans as 'green ocean strategy'].
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Module 7. Transforming Technological Growth
Developing Ecosystem Strategy (Innovative Linkages)
SECONDARY RESOURCES:
Managing Industry Forces– Video lectures and Background reading
TERTIARY CASESTUDY FOR BB ASSIGNMENT:
Napster and Global Music Industry – Case and Media Story
LEARNING OBJECTIVE. Step 6 (Transforming). Developing Ecosystem. Understanding Barriers to Green Ocean Strategies: Inertial Corporate-effects, Group-effects and Geography-effects. Understanding how a zero resource firm may use innovative linkages for destroying these barriers and developing an alternative ecosystem who values green ocean strategy for universal growth.