2.4 CAPSIM Business Simulation Competitive Rounds 1-3

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Marketing

Teamname: Andrews | Industry ID: C131726_006 | Round: 1 | Year: 2022 Draft saved at Oct 19, 2021 05:43PM EDT

Name	Price Click for description of 'Price'	Promo Budget Click for description of 'Promo Budget'	Sales Budget Click for description of 'Sales Budget'	Benchmark Prediction Click for description of 'Benchmark Prediction'	Your Forecast Click for description of 'Your ---> Forecast'	Gross Revenue Click for description of 'Gross Forecast---> Revenue'	Variable Costs Click for description of 'Variable Costs'	Contrib Margin Click for description of 'Contrib Margin '	Less Promo/Sales Click for description of 'Less Promo/Sales'
Able	$	$	$	896		$ 25,078	$ 17,130	$ 7,948	$ 5,948
Acre	$	$	$	1,357		$ 28,502	$ 20,482	$ 8,020	$ 6,220
Adam	$	$	$	355		$ 13,507	$ 8,707	$ 4,800	$ 3,200
Aft	$	$	$	366		$ 12,074	$ 8,936	$ 3,138	$ 1,738
Agape	$	$	$	390		$ 12,873	$ 8,659	$ 4,213	$ 2,813
NA	$0.0	$ 0	$ 0	0	-	$ 0	$ 0	$ 0	$ 0
NA	$0.0	$ 0	$ 0	0	-	$ 0	$ 0	$ 0	$ 0
NA	$0.0	$ 0	$ 0	0	-	$ 0	$ 0	$ 0	$ 0
Total		$ 4,100	$ 4,100	3,364	0	$ 92,034	$ 63,913	$ 28,121	$ 19,921

A/R Lag (days)

Click for description of 'A/R Lag (days)'

: A/P Lag (days)

Click for description of 'A/P Lag (days)'

: Revenue Forecast 'Able' Variable Cost : $17130 'Able' Marketing : $2000 'Able' Margin After Marketing : $5948 'Able' Total: $25078 'Acre' Variable Cost : $20482 'Acre' Marketing : $1800 'Acre' Margin After Marketing : $6220 'Acre' Total: $28502 'Adam' Variable Cost : $8707 'Adam' Marketing : $1600 'Adam' Margin After Marketing : $3200 'Adam' Total: $13507 'Aft' Variable Cost : $8936 'Aft' Marketing : $1400 'Aft' Margin After Marketing : $1738 'Aft' Total: $12074 'Agape' Variable Cost : $8659 'Agape' Marketing : $1400 'Agape' Margin After Marketing : $2813 'Agape' Total: $12872 Created with Highcharts 3.0.6 Revenue forecast (in 000's) $25,078$28,502$13,507$12,074$12,872 Variable Cost Marketing Margin After Marketing AbleAcreAdamAftAgape0102030 Unit Sales Forecast Created with Highcharts 3.0.6 Unit Sales forecast (in 000's) 8961,357355366390 Trad Low High Pfmn Size AbleAcreAdamAftAgape00.511.5

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