Simulation Report #1
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Decisions / Decision Summary
Interior Styling Safety Quality Total Maximum 10 12 10 12 Firm Maximum 8 8 7 9 Cost to Increase by 1 (mill.) $290 $306 $423 $445 $1,464 Est. cost savings of increase (mill.) $4 $1 $2 $1 $8
Increase Attribute: No No No No Curr. Expenditure (mill.) $0 $0 $0 $0 $0
Technology
Dev. Center Project Class Size HP Interior Styling Safety Quality
Base Cost*
Current Expense
(mill.) Maximum: 8 8 7 9
1 CA001 New Vehicle Launching Y#4
AEV 50+0 150 +0
6 +0
5 +0
5 +0
7 +0 $26,346 $455
2 no project
3 no project
Construct a new center for $643 Million Total Expense: $455
* Base cost only; use the Pro-Forma for a projection of the unit cost when you launch the upgrade.
Product Development / Projects
No concepts were created in this year
Product Development / Concepts
Corporate Advertising Millions North $42 South $60 East $25 West $25 Social Media $80 Direct Marketing $40 Total $272
Ad Themes
Segment Targets
Marketing / Corporate
✓ Interior ✓ Styling
✓ Safety ✓ Quality
✓ Performance
Showroom
StratSimManagement Past Start 1 Year 2
Stock Price: $37.77Introduction Company Market Competition Tools Decisions
Firm C © 2022
4/7/22, 6:29 PMStratSimManagement @ Interpretive Simulations
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✓ Value Seekers (1) ✓ Families (2)
Singles (3) ✓ High Income (4)
✓ Enterprisers (5)
Vehicle Class MSRP Dealer
Discount Advertising
(millions) Advertising
Theme Promotion
(millions)
Sales Forecast
(000's)
Remove From
Market Cafav F $29,361 13.0% $60 Safety $40 150 No Camini M $24,144 11.0% $40 Quality $30 225 No Climax L $41,997 18.0% $80 Styling $20 120 No Totals $180 $90 495
Marketing / Products
Total North South East West Full Coverage 800 200 250 150 200 Established 372 88 101 91 92 Sched. Change 29 8 8 6 7 Coverage 50.1% 48.0% 43.6% 64.7% 49.5%
Dealer Inc./Dec. (0% limit: ±0) 4 1 1 1 1 Coverage with Current Decisions 50.6% 48.5% 44.0% 65.3% 50.0%
Training and Support (mill.) $60 $15 $16 $14 $15 Per Dealer $139,535
Note: The estimated cost of opening or closing a dealership is $2 million. Average overhead per dealer is estimated at $300 thousand.
Distribution
Prev. Sales
(000's)
Current Inventory
(000's)
Scheduled Production
(000's) Flex
Retooling Costs Mill. $
Cafav 144 0 160 Yes $54 Camini 243 3 230 Yes $25 Climax 134 4 120 Yes $0 Total 521 6 510 $79 Capacity (000's) 510 Scheduled Production 510 Est. Plant Cost for Add'l 100k Mill. $ $782 Capacity Change (000's) 1 Est. Plant Cost Mill. $ $8
Manufacturing
Est. Plant Sale Price Mill. $ n/a Book Value Mill. $ n/a Loss on Sale of Plant Mill. $ n/a
Finance / Cash
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Current Cash Balance $4,284M 1 Year CD Maturing @ 2.0% $53M Purchase 1 Year CD @ 3.0% $0M
Current Stock Price $37.77 Current Shares Outstanding 265M Current Market Value $10,009M Issue Stock (Negative value is repurchasing.) $0M Dividends Paid $500M
Finance / Stock
Short-Term Debt Loan Balance @ 7.5% $4,891M Loan Repayment $0M Long-Term Debt Current Bond Rating B Issue Bonds @ 5.5% $0M Bonds Outstanding Year #1 @ 6.0% $238M Total Debt $5,129M
Finance / Debt
There is no special decision this period.
Special Decisions