unit 7 DC
Running head: DC UNIT 6 1
DC UNIT 6
DC Unit 6
Student’s name
Institutional affiliations
The firm or brand’s website, website customer involvement, and how the firm addresses social media have increasingly become critical to a firm’s overall marketing efforts and bottom-line success. In my company, I have put in place plans that will see the firm benefit from the use of internet. In gathering popularity and creating a pool of both potential and prospective customers, present in the internet platforms, my initial plan will entail creating and registering a company’s site with search engines and directories (Turban et al, 2017).This will enable the generation of traffic, making more people be aware of the company’s services and existence.
The second plan will be the optimization of the site for search engines (Bennett, 2017). After optimization, it will be very easy for people to locate the site since it will be among the first to appear whenever a client searches related companies. I also intend to create a database with customer emails which will constantly remind the customers about the company. Finally, I will utilize the social media platforms such as Facebook, Instagram, and Twitter among other to promote the company’s products and services.
I predict to use about $5000, in the online marketing plan. I believe that the amount will be substantially enough to successfully implement the whole marketing process. $2000 will be used to hire a developer who will create and host the company’s website online while the remaining $3000 will be invested in the optimization of the site. For an excellent determination of the website effectiveness and reach, I will use measurement metrics such as daily traffic of customer visiting the site, customer making enquires as well as monthly revenues and profit generated as a result of implementing the company’s website.
References
Bennett, T. M. (2017). Marketing Strategies: How Small Restaurant Businesses use Social Media (Doctoral dissertation, Walden University).