marketing data analysis

From this page, you can find the relevant data files for each exam questions in Final_Exam_24757.pdf

. Final Take Home Exam Data Files:

· Q1: PDA Market Segmentation

· pda2.sav

· pdaw.sav

You are recommended to use pda2.sav because it already contains the standardized x-variables.

· Q2: Student Preferences for Apartment Complexes

· apt.sav

· aptplan.sav

· SPSS_Syntax_for_Q2.txt

Note aptplan.sav is the design file and apt.sav is the ranking preference data file.

· Q3: Preference for New Pizza

· Call_for_Group_Project_Proposal.pdf

· pizaplan.sav

· pizza10.sav

· pizzabiby.pdf

· pizzabiby.xlsx

· pizza10x.txt

 (SPSS Syntax for Q3)

The design and initial data files are stored here. You need to use pizzabiby.pdf

 or pizzabiby.xlsx

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 file to collect additional Best-Worst data from 5 new respondents and then add them to pizza10.sav before you do the analysis for this question. The Call_for_Group_Project_Proposal.pdf

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 file contains the 3 new product concepts.

· Paul's Excel Template for Q1 Report

· Paul's Excel Template for Q1 Profiling Results.xlsx

· Paul's Excel Template to Report the 5 Additional Responses in Q3

· Additional_5_Responses.xlsx