Social media 52

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Hillary Houston

Data analysis

Students between the ages of 18 and 23 are represented at the university, and they will be the primary audience for the sales incentive campaign. The campaign is aimed at this demographic because social media is used by more than 90 percent of the population. This group is diverse because it will be made up of both males and females of various races that are interested in participating in the program. The large majority of our student body is from New Hampshire and the surrounding region, but we also have students from other regions of the country that attend.

The variety of backgrounds also makes them acceptable for use in sales advertisements. Those who are being targeted by these fundraiser advertisements are on campus pursuing their degrees in a variety of fields; therefore, reaching them will be simple because they are located within the university's immediate vicinity. The majority of them do not have a source of income and rely on their parents to provide them with money to cover the costs of attending university. They also have a variety of principles that make them acceptable for the fundraiser; for example, a large number of them believe in aiding the less fortunate. A common motivation among them is the desire to contribute to a better society by taking collective responsibility and assisting one another. A number of social media sites are also used by this group; however, WhatsApp, Facebook, Instagram and Snapchat are the most popular. Other social media platforms used by this group include Twitter, Telegram, and Linked In. Taking a Look at the Environment

Analysis of Strengths, Weaknesses, and Opportunities

Strength

Because they are the most numerous groups to engage with, the fundraise can take use of their sheer numbers in order to get the required goal contributions. Because the majority do not have a source of income, the fundraiser can ask people to contribute the smallest amount of money possible or make the baked products affordable. Because of the vast number of people contributing, their smaller contributions are likely to exceed the aim. A diverse group of students from a variety of backgrounds, each with their own set of ideals, make up the population. This implies that a significant number of people may hold ideals that are committed to assisting the society, resulting in their readiness to engage in the fundraising (Saxton & Wang, 2014). Every member of the male and female populations is represented, ensuring that no one is left out. This will eliminate any potential biases that may exist in the fundraising process. Almost everyone in our target audience has at least one social media account, and many of them have several. The majority of them have multiples, therefore reaching out to them will not be a problem. Communication is made easier as a result of this.

Weakness

The lack of a consistent source of money is the most significant problem. Due to the fact that the majority of this group does not have a source of income, the amount they can donate to the project is limited.

Opportunity

The majority of these individuals are involved in social media activities; as a result, they can contribute to the fundraising by spreading the data on social media accounts and enlisting the support of parents and other individuals outside of New Hampshire University.

Social media tactics that are currently in use

In order to communicate with the general public, the university currently operates Facebook and Instagram sites. This study's target audience, students, is underrepresented on these pages, as seen by the low number of students who appear on them. The main social media tool used by the institution to communicate with students will be through class group messages and other virtual platforms, according to the university. The university also maintains Twitter accounts, albeit they are rarely regularly used, and the primary audience for the account is not comprised of university students themselves. Communication through the platform becomes difficult as a result of this.

The target group for certain platforms can be found here. This method suggests that you use all of your social media profiles to reach out to students. The information will be put on the class Facebook messenger groups as soon as it becomes available. It is also recommended that the information be forwarded to the class messages so everyone could see it (Bhati & McDonnell, 2020). Furthermore, it is necessary to contact the most significant students on social media and ask them to disseminate the information to their student followings on variety of social media such as Instagram, Twitter, and Snapchat, among others.

Triggers and connection techniques are two types of triggers.

When the message contains elements that are likely to resonate with the audience, social media can be an effective connecting medium. We will include a photo of a youngster who is in need of medical attention in order to ensure that the audience is engaged with the charity sales (Auter & Fine, 2018). In addition, we will include a message that will resonate with the viewers and persuade them to contribute to the fundraising effort.

References

Bhati, A., & McDonnell, D. (2020). Success in an online giving day: The role of social media in

fundraising. Nonprofit and Voluntary Sector Quarterly, 49(1), 74-92.

Auter, Z. J., & Fine, J. A. (2018). Social media campaigning: Mobilization and fundraising on

Facebook. Social Science Quarterly, 99(1), 185-200.

Saxton, G. D., & Wang, L. (2014). The social network effect: The determinants of giving

through social media. Nonprofit and voluntary sector quarterly, 43(5), 850-868.