In Chapter 4, you learned about customers developing strong emotional attachments between their personal values and those of the company.
1. Explain the concept of “relational attachment” and “values-based attachment”. How are the two concepts similar and how do they differ?
2. Next, research a company known for its values–based commitment and explain how this company uses either relational attachment or value-based attachment to build customer relationships.
Submit your work to the Project 2 Dropbox folder on D2L.