lc_u3.2

Project Instructions:

3-2 Final Project Milestone One: Steps 1 and 2

 

Review the case study “Alaska Airlines: Navigating Change” and then complete the following (Copy the below into your paper as written)

Address each of the critical elements for Section II parts A and B in your change effort analysis. Make sure to include your recommendations for implementing Kotter’s steps 1 and 2. (Describe each step below and state what YOUR recommendations are for Alaska Airlines; not what happened in the case study.)

A. Create Urgency

1. Describe a plan to create urgency within the organization and convince stakeholders that this change needs to take place. ​(You will briefly provide what the issues are, for example, late departures, mishandled baggage, etc and describe YOUR plan on how you would create urgency under your leadership). ​

2. What processes currently exist for implementing change? ​(Here, you will discuss the current processes to initiate change at Alaska Airlines) How will these processes need to be updated for the proposed change? ​(Discuss how you would update this change process under your leadership)

3. Describe the strategy you will use to get support from your employees. ​(Discuss your strategy for getting support from your employees) How will this strategy be effective? ​(Explain why this will be effective)