Company Selection Milestone Project
Course project milestone 1
Deepak baraili
Amberton university
MGt4280.e1 digital advertising & new media
Dr. kyle allison
Apple Inc
History
Apple Inc. is a multinational technology company that designs, manufactures, and sells consumer electronics, computer software, and online services.
Apple was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, and is headquartered in Cupertino, California.
After the formation of Apple Inc. Steve Jobs assumed the role of the chief executive role of the company and helped Apple company in its transformation to become the leading technology company in the world.
Mission and vision statements
Apple mission statement : “Bringing the best user experience to its customers through its innovative hardware, software, and services. ”
Apple vision statement: “We believe that we are on the face of the earth to make great products and that’s not changing.”
Products and services
Apple’s products includes iPhones, iPads, MacBooks, iMacs, AirPods, Apple Watches, Apple TVs, HomePods, and Apple Music.
Apple also offers services such as Apple Pay, Apple Arcade, Apple News+, Apple Care+, and iCloud.
Apple’s market share
Apple is the world’s largest technology company by revenue and one of the world’s most valuable companies.
Apple's total net sales amounted to 394.33 billion U.S. dollars in their 2022 financial year.
Digital Media Presence
Apple Inc. has a comprehensive digital media presence:
Company’s Website: Apple.com
Customers can purchase products, view product information, and find support from the company’s website.
Social Media:
Twitter: https://twitter.com/Apple
Instagram: https://www.instagram.com/apple/
YouTube: https://www.youtube.com/user/Apple
LinkedIn: https://www.linkedin.com/company/apple/
Referral presence: Apple has an affiliate program which allows content creators to earn a commission when they refer customers to Apple products.
Other Marketing Mediums:
Apple Inc. also participates in a variety of other marketing mediums;
Television and radio advertising,
Billboards and other displays),
Direct mail, and digital marketing (including email and pay-per-click campaigns).
Print advertising (magazines and newspapers)
Initial Opinion of Digital Media Presence:
Apple Inc. has an extensive digital media presence, and they have been able to capitalize on the success of their products to build a strong brand presence.
They have a well-designed website, several active social media accounts, and an affiliate program to help them reach customers.
Overall, their digital media presence is well-structured and effective.