markerting

COURSE PROJECT DESCRIPTION

MKT 340 – Marketing Planning & Research Spring 2021

Project Deliverable 2 (10%)

Project Description

Use the company that you have selected in the first deliverable and answer the following questions.

Research Method and Procedure: o Determine the research approach you will be using (Quantitative/

Qualitative) and explain your choice (20 points)

o Identify the Data collection method (Survey, Interview, focus group etc.) and explain your choice (20 points)

o Select and explain the sampling method that you are going to apply? (20 points)

o Design the Questionnaire including 6 suggested questions that will be asked to the sample. (20 points)

Project structure and presentation (20 points – 5 points each)

·  Cover Page / Table of Content.

·  Grammar / English Errors/ Consistency of writing.

·  APA Style / Font / line spacing, headers.

·  Referencing / Citation

Submit though turn-it-in: Refer to syllabus for rules and regulations related to plagiarism.