On the other hand, the success of the company has been facilitated by the ability of its leaders to ensure that the manufacturing processes are carried out to target the people from different age groups. The products from the company are therefore consumed by both the young and the old therefore ensuring that the growth and the development are achieved.
As far as Kenya is concerned, the management of the company has been able to come up with measures of ensuring that their products control the entire market. This has been achieved by ensuring that different products are products for the purposes of ensuring that the needs of the customers are addressed in the best way possible. Moreover, different flavors have been used in the making of the products therefore bringing about the satisfaction of the customers (Kotler, 2019).
Again, the management of the company in Kenya has introduced different measures of ensuring that the needs of the customers are addressed. The company has been able to hire both local and international employees who bring about different ideas in the company. For the local employees, the company has been able to understand the cultures of the people hence ensuring that the right products are provided. Again, the local employees have been in a position to advise the management of the company of the weather patterns in the country therefore ensuring that the right products are provided at the right time.
Moreover, the company has been able to introduce international human resource management policies for the purposes of ensuring that the rights of the employees are protected in the best way possible. The policies have played significant roles in the two countries in ensuring that the employees are provided with safe working environment for the purposes of ensuring that the goals and the objectives of the company are achieved.
For the purposes of ensuring that the company is able to understand the languages of the locals in the countries, local employees are employed therefore ensuring that the cases of language barrier are reduced. This has facilitated an effective sharing of ideas between the local employees and the international employees hence making it easy for the goals and the objectives of the company are achieved in the set period of time.
As far as the two countries are concerned, they have ensured that different distributors are located at different parts of the countries as a way of ensuring that the numbers of sales made within a certain period of time are increased. It is through the increased number of distributors whereby the company has been able to increase its market share therefore ensuring that the profits made are increased. On matters related to the marketing of the company’s products, different social media platforms have been used therefore ensuring that the competitive advantage of the company is improved (Zhang, 2019).
References
Barbero, M. I. (2019). Chilean Multinationals: Contexts, Paths and Strategies. In Capitalists, Business and State-Building in Chile (pp. 283-326). Palgrave Macmillan, Cham.
Kotler, P., Manrai, L. A., Lascu, D. N., & Manrai, A. K. (2019). Influence of country and company characteristics on international business decisions: A review, conceptual model, and propositions. International Business Review, 28(3), 482-498.
Zhang, Z. (2019). Risk Analysis of Two Leader Drink Company: PepsiCo and Coca-Cola. Asian Business Research, 4(3), 42.