RESEARCH
Project Outline 1
Alibaba vs. Tencent: The Battle for China’s M-Commerce Space
Project Outline
Lingling Guo
Gita Khatiwada
Department of Business, Monroe College, King Graduate School
MG615: Managing in Global Environment
Dr. Judith Riggs
November 20, 2020
Project Outline 2
Alibaba vs. Tencent: The Battle for China’s M-Commerce Space
i. Introduction
a) Company Description – Alibaba & Tencent
b) Target Country Description – China, how M-Commerce has affected people’s daily life.
c) Case study --- the battle for China’s M-Commerce Space: Alipay vs. WeChatPay.
ii. Entry Strategy (Ch. 6)
a) Alibaba – Entry Strategy (focus more on financial sector; Ant Group CO)
(Contracts with foreign markets like Exporting, Joint Venture, Partnership)*
b) Tencent – Entry Strategy (WechatPay, focus on people’s daily life spending)
iii. Operations Environment (Ch. 8)
a) Alibaba, AliPay & Ant Group – risks in political, economic, legal, technology
environment
b) Tencent, WechatPay & Wechat – risks in political, economic, legal, technology,
environment.
iv. Local Area Profile
a) Alibaba - cultural profile of local area
b) Tencent - cultural profile of local area
v. Organizational Chart (Ch.8)
a) Alibaba - Chain of command
b) Tencent- Chain of command
vi. Staffing Policy (Ch. 9)
a) Alibaba - Staffing Approach (Ethnocentric, Polycentric, Regiocentric, Global)
b) Tencent- Staffing Approach (Ethnocentric, Polycentric, Regiocentric, Global)
Project Outline 3
vii. Leadership & Motivation (Ch. 11)
a) Alibaba – Jack Ma; leadership style; motivation method
b) Tencent -- Hua Teng Ma; leadership style; motivation method
viii. Communication Methodology (Ch. 4)
a) Alibaba - (Hofstede’s cultural dimension)
b) Tencent - Hofstede’s cultural dimension)
ix. Control processes (Ch. 8)
a) Alibaba - Span of Control
b) Tencent - Span of Control
x. Facts and figures of Alibaba and Tencent (Graphical Representation)
a) Table / Chart (Revenue analysis)
xi. Conclusion
a) Case review
b) My role as leader
xii. References