2 pages
Student Name
Course
Date
Content Analysis Brainstorm
Site Information
This should give a general idea of the site you will be using for the project. Please include a link to the subreddit, the number of members/subscribers, the number of people online at the time of observation, and general information about the top post (e.g., number of upvotes and number of comments). This section should be about 1/4 of a page.
Data
Please briefly (again, in about 1/4 of a page) note how many posts/comments you plan to analyze and why. For your final project, we will go over some parameters, but I want you to consider this now to start gathering data. You will be collecting and analyzing both posts and comments. For posts, you will look at 25 posts maximum (5 posts minimum) and can organize by doing targeted searches for specific terms, sorting by “top” posts, or sorting by “hot” posts. You will need to explain and justify your choices in the methods. For comments, you will look at a maximum of the “top” 10 (looking at the top posts shows the posts with the most support). You should at least include the “top” 3 comments for each post analyzed. You do not need to worry about comment replies, but can include them if you want to.
Identify Themes
Take a look at your site. Note the types of things that come up. What are some potential themes that seem present in: types of posts, titles of posts, and top comments? How did you identify these themes? Focus on at least three (3) observable patterns and explain how you arrived at these labels. This section should be about 1/2 to 1 page. You will include a couple of examples below.
You can start with some specific questions (e.g., “How do people talk about baking online?” or “Why do people like specific characters in this show?”) or you can take a grounded theory approach and see what comes out of the data directly. You should be gathering things, reviewing specific terms, and starting your coding strategy. This assignment is mostly to make sure that you are on track for putting your analysis together. Highlight specific things you are doing targeted searches for (and why) or behaviors/terms/ideas/sentiments/discussions that are prevalent so far.
Examples of Qualitative Coding
Here you will want to show how you are coding. Give a brief explanation for your approach (e.g., how are you organizing your data and why; what analysis do you plan to have in your final paper). This will be helpful for filling out your methods section. You should include some specific examples of your coding strategy. So while in the last section you discuss what you are seeing and looking for broadly, here you are showing your organization and examples.
Cross-over discussion: focus on two fandoms (e.g., Animal Crossing [video game, main focus of subreddit] and Rick and Morty [television show; cartoon]).
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Theme |
Theme Meaning |
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18 points· 7 hours ago That’s awesome looking!
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Positive; support. |
Worded as a compliment; excited tone (exclamation point) |
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level 2 7 points· 6 hours ago Thank you! |
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level 1 12 points· 7 hours ago This is absolutely to die for, such inspiration/ goals.
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level 2 5 points· 6 hours ago Thats so sweet, ty level 3 3 points· 6 hours ago Well my husband and I are huge fans, he was mind blown by how detailed and cool this has turned out. I'm a newb so my island is bland lol.
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9 points· 6 hours ago You can put in a custom design instead of the Apple on the corkboard
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level 2 7 points· 6 hours ago Seriously?! Right back to the customisation screen! 😂
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level 3 6 points· 3 hours ago Haha I was gonna say to put a Plumbus on there! xD
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level 1 7 points· 5 hours ago Rick AC 137 approves this message
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level 1 4 points· 5 hours ago I LOVE THIS!!! Lmk which items you’re still looking for and I’d be happy to give them to this noble cause. Been playing a while and got a ton of stuff cataloged and bought. Already ran out of storage lol
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Support (positive reaction to content); Support (willing to assist) |
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level 2 3 points· 5 hours ago Haha thanks so much, the only thing i'm really looking for to make this room somewhat perfect imo is a deluxe washing machine in either grey or white and then i'm all set (:
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