3 in 4 hours

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ConsultingProject.odt

Description
For this part of the Consulting Project, you will conduct a sufficient amount of research to provide the brand description (750-1,000 words). The brand description should address the following:

1) When was the brand first introduced to the market?
2) Identify the brand's competition.
3) Specify the market segmentation involved.
4) What benefits does the brand provide? What wants or needs does the brand fulfill?
5) What marketing tactics does the brand employ (product features, distribution, pricing, and promotion) and how do these influence consumer behavior features (motivation, perception, attitude, etc.)?
6) How do these compare to competitors (i.e., what are the points of difference and/or points of parity)?

THIS IS PART TWO OF THE ASSIGNMENT. I HAVE ATTACHED THE GRADED FIRST PART FROM THE PROFESSOR TO THIS ASSIGNMENT. THE WRITER MUST GO OFF THE INFORMATION AND FIX AND ADD MORE INFORMATION WHERE THE PROFESSOR HAS MADE THESE NOTES.