Competitive Analysis Matrix Grid
High Quality Comfort
Fabric made
with premium
materials
Multiple
product
categories
Product
innovation Functional
Variety of leg
length Price
Lululemon ✓ ✓ ✓ ✓ ✓ ✓ ✓
Nike ✓ ✓ ✓ ✓ ✓ ✓
Adidas ✓ ✓ ✓ ✓ ✓
Under Armour ✓ ✓ ✓ ✓ ✓