BMGT495

YD372
CompetitorProfileMatrix-EFE.docx

Competitor Profile Matrix

Keppel Corporation Ltd

Samsung Heavy Industries

Hyundai heavy industries

CSF

Weight

Rating

Score

Rating

Score

Rating

Score

Business model

0.10

3

0.30

4

0.37

1

0.37

Talent management

0.15

2

0.30

3

0.24

2

0.48

Global networks of shipyards

0.11

4

0.44

2

0.05

4

0.20

Solid waste management

0.14

3

0.42

3

0.14

3

0.42

Executive resources

0.14

1

0.14

2

0.21

3

0.63

Strong pipeline of leadership

0.13

3

0.39

1

0.08

1

0.08

Staff well being

0.15

2

0.30

3

0.13

3

0.39

Ownership ethos

0.08

1

0.08

1

0.10

1

0.10

Total

1

2.53

1.32

3.62

External factor evaluation

Weight

Rating

Weighted score

Opportunities

Has an opportunity of spreading more in Europe

0.11

3

0.33

Rise in demand for electricity

0.24

2

0.48

Gas demand is still attractive

0.10

1

0.10

Key M&As are always successful

0.04

2

0.08

Advancements in technology

0.03

4

0.12

Threats

China is taking a larger share of the market.

0.17

2

0.34

Carbon tax introduction

0.03

1

0.03

High prices of steel

0.12

3

0.36

Rig orders still low

0.13

2

0.26

A local currency that is very strong

0.07

2

0.14

Total

1

2.24