Help Me Please

Name: ___________________________________ Date: __________________ Section: ____________________

Competitor Analysis: Tool for Comparative Ratings

Instructions: Consider and list each competitor and identify if they are direct or indirect (circle one). Rate each competitor categories listed by resources. Use a scale from 1 – 5 with 1=Very Weak and 5=Very Strong. If a particular rating does not apply assign a 0. Total the scores for an overall competitor rating and rank them accordingly. Follow these instructions for your company as well. How do you compare overall and by category?

If you have not identified at least three competitors you have not researched your market!

Goal : Identify the best strategy for you to compete successfully

Assessment Category	NEW VENTURE:	Competitor #1 (Direct / Indirect)	Competitor #2 (Direct / Indirect)	Competitor #3 (Direct / Indirect)	Competitor #4 (Direct / Indirect)	Competitor #5 (Direct / Indirect)
COMPANY NAMES>>>
Financial Resources
Technical Resources
Human Resources
Reputation
Physical Resources
Marketing Resources
Product/Service Quality
TOTAL SCORES

SUMMARY:

Who is your biggest competition? _______________________________________________________________________________

How will you position your company in the market? ________________________________________________________________

What will your primary competitive advantage?____________________________________________________________________