ENTREPRENEURSHIP/ ACTION assignment

Competitive Position Sheet

After completing the competitive analysis we should have a good idea about a businesses advantages (strengths) over their rivals. For example, advantages might be good location attributes such as good parking or being near complementary businesses or being easy to find.

Strengths might be in very good customer service, like knowledgeable staff with great attitudes.

Strengths might also be in unique product lines, geographical monopolies, or embracing a new and exciting trend in the industry.

For on-line businesses, strengths might include website ease of use or ease of checkout.

Step 1: List areas of advantage (Strengths) your company has over its nearest competitors:

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Step 2: List areas of weaknesses as compared to its rivals:

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