Communication Case Study
MILESTONE ONE:
Overview: In this assignment, you will enhance your skills and knowledge of techniques in various communications to lead change, develop and maintain relationships, and address sources of conflict through effective communications tied to organizational goals and core visions. Through the development of a strategic communication case study, you will gain comprehensive, hands-on experience in evaluating and constructing communications that inform, persuade, and influence intended audiences in order to achieve strategic goals. Using the provided case study, you will identify issues that must be addressed from an organizational perspective. Additionally, you will make informed decisions regarding what actions to take, paying particular attention to appropriateness of communications and mediums, as well as evaluating effectiveness.
For Milestone One, you will further define the problem you identified in the case and begin to develop a plan to address the problem using internal and external communications. Furthermore, you will prioritize the first steps in the process of addressing the problem and set goals for your communication. To access the final project case study, “Research in Motion: Sincerely, a RIM Employee (A),” refer to the Attached.
Prompt: Craft an introduction to the problem you identified in the case that you intend to address in your strategic communication case study. Specifically, the following critical elements must be addressed:
I. Introduction
Establish context for your paper by summarizing the important details of the case and outlining the specific problem(s) that you will address.
In response to the presented issue, define clear and specific communication goals. Who are your target audiences and what do you want to accomplish with your communication?
Use the following rubric to help you address the critical elements appropriately.
Rubric
Guidelines for Submission: Your introduction should be 3 to 4 pages in length with double spacing, one-inch margins, 12-point Times New Roman font, and adherence to the latest edition of APA formatting.
MILESTONE TWO:
Overview: For Milestone Two, you will craft the internal message that you will use to address the problem you identified in the case study. To access the final project case study, “Research in Motion: Sincerely, a RIM Employee (A),” refer to the HBR coursepack link in your syllabus. In doing so, you will specify the mediums you will use to deliver the message, explain why these mediums are important, and outline the target audience. Furthermore, you will explain how you factored in the personal needs and development of employees when creating messaging, including the considerations made to support employees through the change process that will be implemented to address the problem. Refer to the article Helping Employees Embrace Change for assistance. Finally, identify potential sources of conflict that may arise as a result of your internal communication. Consider the message you are communicating as well as the medium(s) used.
Prompt: Write a paper in which you discuss aspects of your internal communication, as well as draft the actual internal message that you will use to address the problem you identified in the case study with your target audience. Note: Be sure to include the actual internal message within the body of your paper, to accompany part C. below.
Specifically, the following critical elements must be addressed:
II. Internal Communication
Determine the medium(s) that you will use to deliver your message and explain how you made this decision.
Define the target audience of your internal communication. Include key factors and any cultural factors that you considered about this audience.
Craft the message that you will communicate internally and explain what change management principles you considered when developing this message.
Explain how you considered the personal needs and development of employees when creating messaging.
Explain what considerations are being made in order to offer continuous support to employees through the change process.
Identify potential sources of conflict that may arise as a result of your internal communication. Consider the message you are communicating, as well as the medium(s) used.
Guidelines for Submission: Your internal communication should be 4 to 5 pages in length with double spacing, one-inch margins, 12-point Times New Roman font, and adherence to the latest edition of APA formatting.
MILESTONE THREE:
Overview: For Milestone Three, you will craft the external message that will be used to address the problem you identified in the case study. To access the final project case study, “Research in Motion: Sincerely, a RIM Employee (A),” refer to the HBR coursepack link in your syllabus. In doing so, you will specify the mediums you will use to deliver the message, explain why the mediums are important, and outline the target audience. Furthermore, you will explain how the message promotes the organization’s strategic goals. Finally, identify potential sources of conflict that may arise as a result of your external communication. Consider the message you are communicating as well as the medium(s) used.
Prompt: Write a paper in which you discuss aspects of your external communication, as well as craft the actual message that you will use to address the problem you identified in the case study with your target audience. Note: Be sure to include the actual external message within the body of your paper, to accompany part C. below.
Specifically, the following critical elements must be addressed:
III. External Communication
Determine the medium(s) that you will use to deliver your message and explain how you made this decision.
Define the target audience of your external communication. Include key factors and any cultural factors about this audience that you considered.
Craft the message that you will communicate externally and defend how the message promotes the organization’s strategic goals.
Identify potential sources of conflict that may arise as a result of your external communication. Consider the message you are communicating, as well as the medium(s) used.
Use the following rubric to help you address the critical elements appropriately.
Rubric
Guidelines for Submission: Your external communication should be 4 to 5 pages in length with double spacing, one-inch margins, 12-point Times New Roman font, and adherence to the latest edition of APA formatting.
MILESTONE FOUR:
Overview
The final project for this course is the creation of a strategic communication case study.
Effective communication skills are critical to success in almost all managerial positions. Several challenges exist surrounding the creation and implementation of effective communications both internally (inside organizations between individuals and groups) and externally (outside organizations with markets, partners, and other third parties). Technology, change, and the various needs of stakeholders are just a few of the concerns that impact business communications. This course is designed to help you communicate effectively in a variety of business settings with both internal and external stakeholders. Effective communication is a necessary tool for managing people and organizations.
In this project, you will enhance your skills and knowledge of techniques in various communications to lead change, develop and maintain relationships, and address sources of conflict through effective communications tied to organizational goals and core visions. Through the development of a strategic communication case study, you will gain comprehensive, hands-on experience in evaluating and constructing communications that inform, persuade, and influence intended audiences in order to achieve strategic goals. Using the provided case study, you will identify issues that must be addressed from an organizational perspective. Additionally, you will make informed decisions regarding what actions to take, paying particular attention to appropriateness of communications and mediums, as well as evaluating effectiveness. To access the final project case study, “Research in Motion: Sincerely, a RIM Employee (A),” refer to the MGT-550 Textbook/Case Study Bundle mentioned in the syllabus.
The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Three, Five, and Seven. The final product will be submitted in Module Nine.
In this assignment, you will demonstrate your mastery of the following course outcomes:
Differentiate appropriate communication strategies that address a variety of audiences
Generate clear communication materials that promote strategic goals
Develop communications using change management principles for supporting employee development
Determine strategies to assess the reception of communication for informing appropriate next steps
Analyze sources of conflict for determining appropriate communication response techniques for internal and external stakeholders
Prompt
Your strategic communication case study should answer the following prompt: What messages should be communicated in response to the presented issue, who are the target audiences of the messages, and how will the messages be delivered? Additionally, how will you evaluate the effectiveness of your communication decisions in order to inform future decision making?
Specifically, the following critical elements must be addressed:
I. Introduction
Establish context for your paper by summarizing the important details of the case and outlining the specific problem(s) that you will address.
In response to the presented issue, define clear and specific communication goals. Who are your target audiences and what do you want to accomplish with your communication?
II. Internal Communication
Determine the medium(s) that you will use to deliver your message and explain how you made this decision.
Define the target audience of your internal communication. Include key factors and any cultural factors about this audience that you considered.
Craft the message that you will communicate internally and explain what change management principles you considered when developing this message.
Explain how you considered the personal needs and development of employees when creating messaging.
Explain what considerations are being made in order to offer continuous support to employees through the change process.
Identify potential sources of conflict that may arise as a result of your internal communication. Consider the message you are communicating as well as the medium(s) used.
III. External Communication
Determine the medium(s) that you will use to deliver your message and explain how you made this decision.
Define the target audience of your external communication. Include key factors and any cultural factors about this audience that you considered.
Craft the message that you will communicate externally and defend how the message promotes the organization’s strategic goals.
Identify potential sources of conflict that may arise as a result of your external communication. Consider the message you are communicating, as well as the medium(s) used.
IV. Follow Up
Explain how your message and delivery decisions align with the mission, vision, and goals of the organization.
Describe how you will monitor and measure how the information was received and interpreted by your internal audience.
Describe how you will monitor and measure how the information was received and interpreted by your external audience.
Explain how you will document the lessons learned from your communication plan to inform future decision making. What would you have done differently?
Final Submission: Strategic Communication Case Study
In Module Nine, you will submit your strategic communication case study. It should be a complete, polished artifact containing all of the critical elements of the final project. It should reflect the incorporation of feedback gained throughout the course. This submission will be graded using the Final Project Rubric.
Guidelines for Submission: Your strategic communication case study should be 12 to 15 pages in length, depending on the complexity of the crafted communications and the robustness of the research and analysis. Do not simply copy and paste from previous milestones; edit and revise for cohesiveness. Use one-inch margins and 12-point Times New Roman font. Adhere to the latest edition of APA formatting.