Product Lifestyle
I am glad you used the product lifecycle worksheet to complete the assessment; your assessment though contains only theoretical details of each P and phase in a product's lifecycle, and some of the details you included do not correspond to the P being addressed.
As you revise your worksheet, please select one product a company offers, then briefly explain the strategies you would apply for each of the 4P at each stage of that product's lifecycle. Ask yourself: "if I were the marketing director of this company and I was planning to launch this new product, what would be some of the product/place/price/promotional strategies I could implement at each stage in the product's lifecycle?" For example, if your product was a pair of sneakers, one product strategy would be to offer the sneakers in different colors and with different types of shoelaces. I attached a resource to this scoring guide with more tips on how to complete the worksheet.
Please specify the company and product you completed the worksheet for. I look forward to your revised worksheet! If you need any assistance with the revisions, please reach out to our course tutor.
COMPETENCY: Apply effective marketing planning and implementation.
CRITERION: Identify marketing tactics related to product at each stage of the product lifecycle.
DISTINGUISHED
PROFICIENT
BASIC
NON-PERFORMANCE
Non-Performance
Does not identify marketing tactics related to product.
Faculty Comments:“
As you revise your worksheet, please select one product a company offers, then briefly explain the strategies you would apply for each of the 4p at each stage of that product's lifecycle. Ask yourself: "if i were the marketing director of this company and i was planning to launch this new product, what would be some of the product/place/price/promotional strategies i could implement at each stage in the product's lifecycle?" for example, if your product was a pair of sneakers, one product strategy would be to offer the sneakers in different colors and with different types of shoelaces. I attached a resource to this scoring guide with more tips on how to complete the worksheet.
”
CRITERION: Identify marketing tactics related to price at each stage of the product lifecycle.
DISTINGUISHED
PROFICIENT
BASIC
NON-PERFORMANCE
Non-Performance
Does not identify marketing tactics related to price.
Faculty Comments:“
As you revise your worksheet, please select one product a company offers, then briefly explain the strategies you would apply for each of the 4p at each stage of that product's lifecycle. Ask yourself: "if i were the marketing director of this company and i was planning to launch this new product, what would be some of the product/place/price/promotional strategies i could implement at each stage in the product's lifecycle?" for example, if your product was a pair of sneakers, one product strategy would be to offer the sneakers in different colors and with different types of shoelaces. I attached a resource to this scoring guide with more tips on how to complete the worksheet.
”
CRITERION: Identify marketing tactics related to place at each stage of the product lifecycle.
DISTINGUISHED
PROFICIENT
BASIC
NON-PERFORMANCE
Non-Performance
Does not identify marketing tactics related to place.
Faculty Comments:“
As you revise your worksheet, please select one product a company offers, then briefly explain the strategies you would apply for each of the 4p at each stage of that product's lifecycle. Ask yourself: "if i were the marketing director of this company and i was planning to launch this new product, what would be some of the product/place/price/promotional strategies i could implement at each stage in the product's lifecycle?" for example, if your product was a pair of sneakers, one product strategy would be to offer the sneakers in different colors and with different types of shoelaces. I attached a resource to this scoring guide with more tips on how to complete the worksheet.
”
CRITERION: Identify marketing tactics related to promotion at each stage of the product lifecycle.
DISTINGUISHED
PROFICIENT
BASIC
NON-PERFORMANCE
Non-Performance
Does not identify marketing tactics related to promotion.
Faculty Comments:“
As you revise your worksheet, please select one product a company offers, then briefly explain the strategies you would apply for each of the 4p at each stage of that product's lifecycle. Ask yourself: "if i were the marketing director of this company and i was planning to launch this new product, what would be some of the product/place/price/promotional strategies i could implement at each stage in the product's lifecycle?" for example, if your product was a pair of sneakers, one product strategy would be to offer the sneakers in different colors and with different types of shoelaces. I attached a resource to this scoring guide with more tips on how to complete the worksheet.