Looks Can Be Deceiving: An Analysis of Perception and its Effect on Organizational Hiring Practices

Levels of Achievement

Criteria

Unacceptable for Grad

Below Graduate Expectations

Average / Meets Expectations

Good / Meets Grad Level Expectations

Clearly Exceeds Expectations

Length

Weight 5.00%

50 %

Paper under 1,700 words. Not acceptable length for graduate paper.

70 %

Paper under 1800 words. Below expectation of 2,000 word minimum requirement.

80 %

Paper under 1950 words. Below expectation of 2,000 word minimum requirement.

90 %

Paper length is between 1,951 and 2,000 words. Meets basic expectation requirement of 2,000 + word requirement for Case Study Paper

100 %

Clearly exceeds the basic expectation of 2,000 plus word requirement for the Case Study Paper

Originality Report

Weight 10.00%

0 %

Exceeds basic originality expectation with 20% or more of paper matching material already noted in the data base.

50 %

Exceeds basic originality expectation with 17-19% of paper matching material already noted in the data base.

60 %

Exceeds basic originality expectation with 14-16% of paper matching material already noted in the data base.

80 %

Exceeds basic originality expectation with 11-13% of paper matching material already noted in the data base.

100 %

Meets optimal originality expectation with 10% or less of paper matching material already noted in the data base.

Introduction

Weight 10.00%

50 %

No real introduction to the case study.

70 %

Limited introduction of the Case Study. Minimal rationale for organization, theoretical concepts.

80 %

Adequate introduction of the Case Study. Rationale for choice of organization, theoretical concepts to be discussed and expectation of conclusions gleaned from the study.

90 %

Good introduction of the Case Study. Rationale for choice of organization, theoretical concepts to be discussed and expectation of conclusions gleaned from the study.

100 %

Excellent introduction of the Case Study. Rationale for choice of organization, theoretical concepts to be discussed and expectation of conclusions gleaned from the study.

CONTENT

Weight 25.00%

50 %

Unacceptable graduate presentation and discussion of key concepts. Case Study is not clearly articulated, outlined in a logical manner and/or easy to follow. Insufficient integration of key concepts to demonstrate student's general understanding of theoretical concepts from this course.

70 %

Limited presentation and discussion of key concepts. Case Study is not always clearly articulated, outlined in a logical manner and/or easy to follow. Insufficient integration of key concepts to demonstrate student's general understanding of theoretical concepts from this course.

80 %

Presentation and discussion of key concepts adequately meets expectations for a Case Study of this size. Thesis is clearly articulated, outlined in a logical manner and easy to follow. Key concepts are also integrated throughout the paper and clearly articulated.

90 %

Presentation and discussion of key concepts meets expectations for a Case Study of this size. Thesis is clearly articulated, outlined in a logical manner and easy to follow. Key concepts are also integrated throughout the paper and clearly articulated.

100 %

Presentation and discussion of key concepts exceeds expectations for a Case Study of this size. Thesis is clearly articulated, outlined in a logical manner and easy to follow. Key concepts are also integrated throughout the paper and clearly articulated.

CONCLUSION

Weight 10.00%

60 %

Writer barely summarizes the key points of the Case Study. Reader left with more questions than answers.

70 %

Restates the purpose of the Case Study, with minimal summary of key points. Reader is only partially satisfied…wanting more genuine engagement by the writer justifying the importance of this topic or investigation.

80 %

Adequately restates the purpose of the Case Study, summarizes key points and presents a recommendation for implementation. Reader is only partially satisfied…wanting more genuine engagement by the writer justifying the importance of this topic or investigation.

90 %

Clearly restates the purpose of the Case Study, summarizes key points and presents a well-crafted recommendation for implementation. Well done.

100 %

Clearly restates the purpose of the Case Study, summarizes key points and presents a well-crafted recommendation for implementation. Case Study is worthy of submission for further review or presentation in a graduate forum.

MECHANICS

Weight 10.00%

50 %

Basic writing skills did NOT demonstrate either graduate level abilities or advanced undergraduate capabilities. Student either lacks fundamental writing ability or prepared this Case Study in a sloppy and haphazard manner. Unacceptable.

70 %

General writing skills need improvement for graduate level study. Several passages needed to be re-read to decipher for clarity of thought. Several spelling, syntax or grammatical errors. Followed generally accepted APA format.

80 %

Good writing skills. Logical thought progression so text is easy to follow. Limited spelling, syntax or grammatical errors. Followed generally accepted APA format.

90 %

Very good writing skills. Logical thought progression so text is easy to follow. Minimal spelling, syntax or grammatical errors. Followed generally accepted APA format.

100 %

Excellent writing skills. Logical thought progression so text is easy to follow. No spelling, syntax or grammatical errors. Followed generally accepted APA format.

KEY TERMS & THEORIES BOLDED & UTILIZED

Weight 10.00%

0 %

Incorporated 3 or fewer bolded key terms in case study. Not acceptable for graduate work.

40 %

Incorporated fewer than the required use of organizational communication, key terms and/or theories bolded within text discussion (4-6 terms)

60 %

Incorporated fewer than the required use of organizational communication, key terms and/or theories bolded within text discussion (7-10 terms)

80 %

Incorporated fewer than the required use of organizational communication, key terms and/or theories bolded within text discussion (11-14) terms)

100 %

Met minimum standard requirement by including 15 or more different organizational key terms; bolded & utilized within case study

REFERENCES

Weight 10.00%

40 %

Does NOT meet requirement of 10 or more solid references beyond the text book. 5 or fewer references. Relies on just a few basic sources.

50 %

Does NOT meet requirement of 10 or more solid references beyond the text book. 6-7 references. Relies on just a few basic sources. Followed APA style formatting.

70 %

Doesn’t meet requirement of 10 or more solid references beyond the text book. 8-9 references. Relies on just a few basic sources. Followed APA style formatting.

85 %

Meets expectation of 10 or more solid references beyond the text book, Incorporates 7-8 of the cited books, articles and literature within the paper rather than relying on just a few basic sources. Followed APA style formatting.

100 %

Exceeds expectation of 10 or more solid references beyond the text book, incorporates a majority of the cited books, articles and literature within the paper rather than relying on 5-6 basic sources. Followed APA style formatting.

Original Interview

Weight 5.00%

0 %

No original interview was conducted and/or utilized.

50 %

Only original interview was a family member or relative - which was deemed unacceptable by the instructor during the proposal phase.

60 %

Minimal use of expert original source interview.

80 %

Good original source interview which greatly enhanced the discussion of your case study. Major value added by this expert.

100 %

Excellent original source interview which greatly enhanced the discussion of your case study. Significant value added by this expert.

SATISFACTION

Weight 5.00%

60 %

This was merely another assignment required for COM 6635. There is minimal take-away other than… it’s finally done.

70 %

Student demonstrates basic understanding of the lessons learned from this case study.

80 %

Student demonstrates good understanding of the lessons learned from this case study. It is expected that the student will apply key concepts in organizational communication to add intrinsic value to his/her current workplace or community.

90 %

Student demonstrates a strong understanding for the lessons learned from this case study. It is expected that the student will apply key concepts in organizational communication to add intrinsic value to his/her current workplace or community.

100 %

Student demonstrates TRUE PASSION for the lessons learned from this case study. It is expected that the student will apply key concepts in organizational communication to add intrinsic value to his/her current workplace or community.