Comment Assin.
Instruction: Blue Ocean
1. Read these three discussions below.
1. Write one reply for each discussion. （means write three replies）
1. Each reply should be 80-100 words. (“Agree with you” or some points are good)
1. Due on Saturday, July 18. (Los Angeles Time)
Discussion 1
1. Companies that use Blue Ocean Strategy have an advantage over the rest of the competition because they have created a niche of high demand buyers that competitors cannot satisfy. When creating a particular product/service, many companies in the Red Ocean tend to be comparable by having a similar price, form, use, or quality. The purpose of using a Blue Ocean Strategy is to take these key deciding factors and mold them in a way that’s unique to the business. In order for this innovation to be sustainable, however, the customer must find value in these specifications. This is a reason why special attention and effort is required while developing the strategy. Creating a product or service that’s unique, but that is not useful for the customer will only result in a waste of time and resources. On the other hand, companies who execute the strategy properly by creating products or services that are both unique and useful will likely see an influx of customers that won’t be affected by what competitors have in stock. As a gamer, I believe that this type of strategy wouldn’t work in the industry. Either that, or it will be extremely difficult to pull off. This is the case because it’s not difficult for producers who are already established to look at their competition and mimic their decisions. These companies already have the staff, assets, and technology needed to mimic their competitors, all that’s needed is time and rival industries can begin to enter the niche.
Discussion 2
2. The Blue Ocean was interesting and they really brought out some important key facts on being successful. The blue ocean straregy can lead companies to outshine their competitors because of being unique. Now, if a company is unique and takes the time to statisfy their customer then they can overthrow their competitor. They have created a stratification towards their customer wich the competitors can not match even with their price. This creates the loyatly of the customers and creates a bond with the customer. On the other hand, the Red Ocean is like any other business which strives to stay alive which means lowering the price from the competitor, giving more goods, and the same quality. The Blue Ocean can sustain in the game for a good time but eventually the uniqueness will drive down and it will be like any other company who turn to the Red Ocean and try to survive. I believe like pawn shops, dollar store and low priced stores can not apply the Blue Ocean Strategy. They can not be in it because there are too many customers who are used to the low price and quantity given which can't be changed in their mindset. They have been addicted to the low price that if you tried to make your products unique, they won't budge in buying your products due to the fact they are price addicts.
Discussion 3
3. After wanting the Blue Ocean Strategy presentation, I noticed a few good concepts from this strategy. One of the main ones that I noticed was that you need to execute special attention and efforts when developing it. I believe by using this can lead a business to outperform and stand out its competitors due to the fact that you will break the average strategy companies use. By discovering new markets and burdens this strategy will help you accomplish the effect of high demand and profits. By sticking with this one strategy your business will make you think out and ahead for better good; you will continue to manifest more ways to add value to the company. A perfect example of this strategy is when sony introduced the play station portable. By And useful for the customer will only result in profits and recognition; by thinking out of that box they were able to introduce a wireless device that would outperform their competitors with the average in-home entertainment system. I believe they were only successful because they were able to find a market that was in high demand where it was also new for their customers and competitors’. Overall I think that by using this blue ocean strategy a business will be able to outperform or lead since it’s a way to distinguish yourself from others’.