Biology COM 3230 Final Group Assignment

Final Project – Your final project should draw from all the class content: the textbook and required readings, videos and supplemental materials, as well as your observations/experiences from outside the class. A significant portion of it can come from your weekly discussion assignments. You should refine and build on those discussions based on feedback and ideas shared by students in their discussions.

You will select a crisis faced by a corporation, public agency or other organization. Analyze how the communication of that crisis was handled, including mistakes that were made, and especially highlighting how you would manage the response/communications more effectively. Make sure to apply and cite the theories and historical information referenced in the textbooks and readings, as well as your own strategies. This analysis should include background on how the risk and/or crisis formed; the stakeholders involved; the most effective messaging/images; the best channels to deliver this messaging to these key publics; as well as how you will measure the effort and use communication to prevent similar crises in the future. This project is to be completed in groups of three or four. All team members must submit to receive credit.

Below are additional details about submission format.

FINAL PROJECT SUBMISSION FORMAT

Format: Word.doc with double spaced paragraphs, as well as a PDF file.

Organization:

● Cover page with team names, organization and date. ● Table of contents ● Section 1: Background (100 - 150 words)

○ General information about the organization, industry. ● Section 2: Pre-crisis (150 - 200 words)

○ Causes and events leading up to the crisis. ○ Organization's reputation, CSR presence.

● Section 3: Crisis/response (100 - 150 words) ○ Scope of the crisis and initial response

● Section 4: Stakeholders and channels (150 - 200 words) ○ Who are the main stakeholders of the crisis and what channels

were (and should have been) used to reach them? ● Section 5: Messages/imagery that contributed to the scope of the

crisis (50 - 100 words, plus images) ● Section 6: Messages/imagery to mitigate the crisis (100 - 150 words)

○ What was used? What could have been better? Create your own.

● Section 7: Measurement (100 - 150 words) ○ How will you measure the extent of the crisis and the success of

the response?

● Section 8: Prevention (At least 150 words) ○ Lessons learned/steps to prevent the next crisis.

● REMINDERS ● There will be no due date extensions on this assignment. ● Include the names of your teammates on the cover page. ● Cite your sources

○ Properly cite sources throughout your project, and provide a list of sources at the end of your project

● Please edit and proofread carefully. Grammar, punctuation, capitalization and style errors will be marked down.

● Clean, organized layout with compelling graphics and other basic elements will enhance the visual impact, overall effectiveness and grade for your project.

● Submit through Turnitin.

PROJECT PERCENTAGE OF FINAL GRADE

The final project is worth 20% of your final grade.