Activity

COM 227 Module Three Activity Guidelines and Rubric

Overview: According to Dictionary.com (2015), a best practice is defined as “a practice which is most appropriate under the circumstances, especially as considered acceptable or regulated in business; a technique or methodology that, through experience and research, has reliably led to a desired or optimum

result.” It is an insight located from research that has been studied in a rigorous manner and its use produces an exceptional result.

Consider the following scenario: As the PR intern at a large public relations agency, team members often ask for you to review client presentations as a fresh set

of eyes. After reviewing a handful of presentations, you notice the same set of challenges from one presentation to another. To help your team, and the overall

agency, you decide to create a Word document checklist of presentation dos and don'ts to be pinned up at everyone's desk.

Prompt: Create a one-page checklist that summarizes three dos and three don’ts from your research on best practices for creating and delivering presentations. Ensure that one of these points speaks to choosing presentation content for a target audience, one point encompasses research on ethics in presentations, and

one point encompasses key Associated Press (AP) style learning from the Module Three readings. Use citations to indicate all sources of your research.

Using the internet, search for actual presentations. Then, include two visuals from current, real-world presentation slide(s) (created in the past 12 months) that

illustrate one of your dos and one of your don’ts for the reader. These two visuals should be included on the second page of your submission.

Components of this activity will assist you in completing critical element II (planning) in your Final Project Part I submission.

Guidelines for Submission: Submit assignment as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins.

Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value

Best Practice

Checklist

Meets “Proficient” criteria and speaks to choosing presentation

content for a target audience and

encompasses key AP style

learning

Creates applicable dos and don’ts on best practices for creating and

delivering presentations

Creates dos and don’ts on best

practices for creating and

delivering presentations but they

are inappropriate and/or lack

details

Does not create dos and don’ts 60

Presentation

Examples

Meets “Proficient” criteria and provides significant detail

illustrating the connection to

best practices

Includes visuals from current,

real-world presentations that

accurately illustrate one do and

one don’t for the reader

Includes visuals from real-world

presentations, but examples are

inappropriate and/or out of date

Does not include visuals from

real-world presentations

30

Articulation of

Response

Submission is free of errors

related to citations, grammar,

spelling, syntax and organization

and is presented in an easy-to-

read format

Submission has no major errors

related to citations, grammar,

spelling, syntax or organization

Submission has major errors

related to citations, grammar,

spelling, syntax or organization

that negatively impact readability

and articulation of main ideas

Submission has critical errors

related to citations, grammar,

spelling, syntax or organization

that prevent understanding of

ideas

10

Total 100%