activity

COM 227 Module Four Activity Guidelines and Rubric

Overview: This assignment will help you become more familiar with the elements of AP style and provide you with specific feedback regarding these elements,

which are so important in the field of communications. Whether you are an intern or an executive, providing high-quality feedback in written form is essential for

professional success. It is important to remember, especially when providing thoughts on a colleague’s work, that how your communication makes a person feel will have lasting effects. Bringing empathy, compassion, and a positive attitude to evaluation tasks will ensure that your feedback is not only helpful to the task,

but is also encouraging.

Prompt: Consider the following scenario: As the PR intern at a large public relations agency, team members often ask for you to review client presentations as a

fresh set of eyes. Evaluate the provided presentation and develop a professional email response. Recommend five AP style corrections from Chapters A and C to

the presentation using the provided email template.

Guidelines for Submission: Submit assignment as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins.

Critical Elements

Exemplary Proficient Needs Improvement Not Evident (0%) Value

Recipient of Email

(To:)

Identifies an appropriate

recipient for the email (100%)

Does not identify an appropriate

recipient for the email (0%)

1

Subject Line Meets “Proficient” criteria and

subject line is clear, concise, and

professional (100%)

Develops a subject line that

explains the topic of the email

(85%)

Develops a subject line that

provides some context as to the

topic of the email (55%)

Does not develop a subject line

(0%)

1

Greeting Includes a greeting that is

scenario specific (100%)

Includes a greeting but it is only

loosely related to the scenario

(55%)

Does not include a greeting (0%) 1

Opening Meets “Proficient” criteria and

opening is engaging and

informative with specific details

(100%)

Develops an opening that

consists of a short, appropriate

pleasantry for the relationship

and a statement that

communicates the purpose of

the email (85%)

Develops an opening and

statements that communicates

the purpose of the email, but

opening is minimal and/or lacks

details (55%)

Does not develop an opening

(0%)

20

Body Meets “Proficient” criteria and

body is written in a constructive,

positive, and professional tone

(100%)

Creates a body that contains a

clear, concise call to action with

accurate recommendations for

AP style corrections (85%)

Creates a body that contains a

call to action and

recommendations for AP style

corrections, but some may be

inappropriate and/or inaccurate

(55%)

Does not create a body (0%) 45

Conclusion Meets “Proficient” criteria and

conclusion is professional,

courteous and leaves a lasting

impression through a detailed

offer of assistance (100%)

Formulates a conclusion that

appropriately compliments the

recipient’s work and offers

relevant assistance (85%)

Formulates a conclusion but it

lacks an appropriate compliment

and/or assistance (55%)

Does not formulate a conclusion

(0%)

20

Signature Includes a signature (100%) Does not include a signature

(0%)

2

Articulation of

Response

Submission is free of errors

related to citations, grammar,

spelling, syntax and organization

and is presented in an easy-to-

read format (100%)

Submission had no major errors

related to citations, grammar,

spelling, syntax or organization

(85%)

Submission has major errors

related to citations, grammar,

spelling, syntax or organization

that negatively impact

readability and articulation of

main ideas (55%)

Submission has critical errors

related to citations, grammar,

spelling, syntax or organization

that prevent understanding of

ideas (0%)

10

Total 100%