COM-MP02

COM 600 Media Project Two Guidelines and Rubric

This assignment is designed to explore the connection between positive ethical behavior and a positive organizational culture. This assignment supports your final project in that it will help you assess the degree of ethical behavior in your chosen organization and how it may have affected the communication piece you are analyzing. This assignment is to be submitted as a video essay of no more than 3 minutes that addresses your understanding of ethical behavior and the impact it can have on an organization’s culture. Students should look for opportunities for critical analysis of the communications process as well as how systems theory frames those arguments. See the Module Four resources for guidance on how to create a video submission. You also have the option of submitting a voice recording or 1-page response paper in lieu of a video essay. See this module’s optional resources for guidance on how to create an audio submission. This assignment, which is drawn from the student’s own perspective and supplemented with knowledge attained in the course, should include the following:

 The value of ethical behavior within an organization

 The impact of ethical behavior on creating a positive organizational culture

 Effective incorporation of systems theory with regard to ethical behavior Guidelines for Submission: The video essay should be no more than 3 minutes in length and submitted in one of the following video formats: .wmv, .mov, .mp4. Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these instructions.

Critical Elements Proficient (100%) Needs Improvement (55%) Not Evident (0%) Value

Value Discusses the value of ethical behavior within an organization and supports discussion with course material

Discusses the value of ethical behavior within an organization but does not support discussion with course material

Does not discuss the value of ethical behavior within an organization

30

Impact Explores the impact of ethical behavior on creating a positive culture

Cites that ethical behavior has a positive impact on culture but does not explore the idea

Does not explore the impact of ethical behavior on creating a positive culture

30

Systems Theory Incorporates systems theory effectively into the argument

Mentions systems theory but does not make strong connections with the material

Does not mention systems theory 30

Articulation of Response Argument is clearly structured and contains precise articulation and pronunciation

Argument is somewhat structured with fairly clear articulation and pronunciation

Argument is not structured, words are slurred or have dropped consonants, and pronunciation is non-standard

10

100%