Global Communication

Press Release Guide What Is a Press Release? A press release is a formal announcement that highlights something new or significant about a business, event, or product.

Main Components 1. Headline

a. Make the headline short and engaging b. It should include the subject of the Press Release

2. Opening sentence a. This should be straightforward—don’t keep the reader guessing about what you are

going to say b. Make your audience care!

3. Body paragraphs a. Convey more detailed information related to subject and headline b. Be sure to make this relevant to your audience! c. Try to avoid being too technical, especially in the use of jargon

4. Contact information a. Include your first and last name, typically

Examples The article Press Release Examples provides examples of press releases from major corporations.

References

Johnson, David E. “Press Release or Media Pitch?” Alister & Paine, 22 Sept. 2014.

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=126785367&site=eds-live&scope=site

Pearson, Elizabeth. “Selling a Story: How to Write a Successful Press Release.” CAPjournal, No.21, Dec.

2016.

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Wynne, Robert. “How to Write a Press Release.” Forbes, 13 June 2016.

www.forbes.com/sites/robertwynne/2016/06/13/how-to-write-a-press-

release/#1dd58b7e3b93