assignment 3
HEA 530: Information About Binchley College (a Fictitious College) From Its Fictitious Website
Binchley College is a private, co-educational, residential four-year college on Virginia’s Eastern Shore that combines the closeness and intimacy of a small college with the world-class faculty in the humanities, marine ecology, and anthropology of a large university.
Chartered in 1805, Binchley boasts the nation’s first undergraduate degree programs in marine ecology and Native American studies. The Eastern Shore provides the perfect venue for investigating the mysteries of the deep in the waters that surround the Shore on three sides—the Atlantic Ocean and Chesapeake Bay. Additionally, the entire Eastern Shore was home to several Native American enclaves, and Binchley archeology majors are at the forefront in excavations of its ancient villages. Many Native American descendants still live on the Eastern Shore and are active in programs at the college.
Binchley students receive a solid foundation in the arts and sciences during their first two years of study. Students select and concentrate on a major during their last two years. Binchley attracts students from all over the world, especially those interested in marine ecology and Native American studies.
Mission Statement
Binchley College seeks to nurture the intellect, imagination, and sense of responsible global citizenship of our students to prepare them for challenges that face our planet and our global community including all indigenous people. It is committed to the delivery of curriculum through collaborative and experiential learning.
The Office of Alumni Affairs
Binchley College depends on the generous support of its alumni for funding for special projects in addition to augmenting its endowment fund and revenue generated from tuition and grants. The Office of Alumni Affairs serves as the bridge between alumni and the College in several key areas including academics, sports, social activities, and fundraising.
Office of Alumni Affairs Program Goals
The Alumni Affairs program goals for the current budget year include the following:
· Improve overall pledge fulfillment rate by 4%
· Increase number of individual donors by 7%, and increase alumni participation by 5% to 34% overall
· Increase total annual fund contributions by 6%
· Increase number of Leadership gifts to the Annual Fund in the $1,000 to $10,000 range by 4%
Office of Alumni Affairs Staff
Five full-time employees are dedicated to the Alumni Affairs Office’s fundraising activity. These employees are:
1. Director of Alumni Affairs
2. Associate Director of Alumni Affairs
3. Administrative Assistant
4. Data Manager
5. Supervisor of Student Interns
Read the job descriptions of these employees to determine their contributions to alumni fundraising, found in the Module Four resources folder. In a later module you will read interviews with the director, the associate director, and the supervisor of student interns. Please read those interviews in that order.