Primary Data:
Define with references
Provide example
Data by Observation:
Observe a store, coffee, restaurant, etc.
· Person 1
· Person 2
· Person 3
· Person 5
· Person 5
· Person 6
· Person 7
· Person 8
· Person 9
· Person 10
Surroundings and Environment:
· Explain physical environment
· Explain social psychological environment
Product/Category Purchased:
· Products shown, available and what purchased, etc.
Demographic Characteristics:
· Gender:
· Age
· Married
· Estimated income
· Etc.
Psychographic Characteristics:
· attitudes:
· values:
· lifestyle:
Results:
· What did you see and learn