English

Genre: Epideictic/Demonstrative

Artistic/Inartistic Proofs: Artistic proofs: Ethos - using professional athletes to promote the idea Pathos - showing hardships that people face, showing how everyone has challenges explicitly mention pain when showing an injury, also shows happy/positive moments (usually when with others)

Inartistic proofs: Used to show the hardships like how cold the water is

“Four basic features of Rhetoric”: Symbolic - the “go home” and saying locals only show how it is territorial, water and the ocean to show the danger of the sea and surfing, the audio when they lost people to the ocean Audience - surfers around the world - particular Rhetoric establishes what is probably true - the greater community of surfers is what makes the individual great, support from the community allows the individual to endure/overcome obstacles Rhetorical theory is analytic and inventive - be kind to each other

“6 Keys of Understanding Rhetoric”: Reliable source and part of a big corporation Uses professional athletes to gain reputation and engages the audience with relatable emotions Purpose is to gain unity among the community Believes there should be more acceptance in the world, more unity in the world between people Calling the audience to take action Epideictic/Demonstrative

Rhetorical Situation: The difference between humans in this world , (divided, separated, individualistic)

Rhetor: Samsung and World Surf League

Exigences: Support and help each other Live in the moment Don’t take anything for granted

Constraints: Everyone is human Focus on building yourself (based on how everyone is tearing you down)

Audience: Surfers around the world

Actual message: People should unite to make this world a better place

Context: Beaches all over the world

Apply Neo-Aristotelian: Invention: People should come together as a community and unite as one Arrangement: Gives examples of the highs and lows in life throughout the video Style: Uses language that has an impact on the audience Delivery: Videos to support the message, tone used to what is being presented in the video, paused to make points more dramatic Memory: the speech was given through a video, no need to remember the speech