Code Wiz company research

Client Evaluation Rubric Evaluation Area Exceeds Expectations Meets Expectations Below Expectations

1. Client Details 50 points

• Column 2 with more in depth and precise numbers

• More in depth understanding of client and/or industry

• More elaborate and detailed SWOT with extensive analysis about the client included

• All statements fully supported.

• Informative overview of industry related directly to the client, including growth, revenue, etc.

• Clear and concise overview of client’s business • Uses numbers to explain client’s business • Clear and concise overview of customers • Clear and concise overview of competitors. • Preliminary SWOT provides useful information about the

client’s positioning in relation to its competitors. SWOT is analyzed.

• Numbers and statistics of the client, industry and competitors are clearly identified

• Used hypotheses where data unclear or missing • Some support of statements. Some statements made without

citation.

• Cursory research that shows one or two internet sources which did not required only preliminary research

• Uses few to no numbers in describing the client industry

• Cursory output when data is unclear

• Used only Google or other rudimentary internet sources

• Missing support all statements; generalizations made without citation.

2. Analysis 30 points

• Column 2 in more depth and detail • Uses chart to compare competitors

and analyzes chart to explain initial thoughts

• Shows an ability to look beyond the preliminary research to see the impact on the research question

• Questions are thoughtful, concise and specific

• Able to explain how the information relates to the question • Able to explain underlying assumptions about the client based

on the information including thoughts on comparative advantage

• Explain gaps in research (areas which were unclear or unknown from your research)

• Questions for client are relevant to the research question and are useful in filling gaps

• Generally weak analysis that does not take the research beyond face value

3. Format & Grammar 20 points

• 2nd column plus • Effective and clear conclusion • Highly effective choice of words • Concise presentation

• Business memo format • Proper use of grammar. Minor errors only. • Proper spelling and word usage • Well written: easy to follow and understand, professional. • Section for introduction, conclusion and sub-sections for

research areas • Section for key findings/analysis • List of references • Headers for each section • Mostly concisely written • Data provided is sufficient to make case

• More than 5 grammar errors

• Casual writing style • Wordy presentation • Sloppy presentation • No headers • Missing sections • Citations missing in

text