1 paragraph summary
PRESS RELEASE: Starbucks Strengthens Mobile Payment Footprint with Launch of Starbucks for Android App and Upcoming Rollout of Mobile Payment at Safeway's Nearly 1,000 Starbucks Locations. (2011, Jun 15). Dow Jones Institutional News https://www.proquest.com/wire-feeds/press-release-starbucks-strengthens-mobile/docview/2154454929/se-2?accountid=158986
This article goes into depth about the new addition of the Starbucks app and allowing mobile ordering through that app. It talks about the addition of mobile ordering allows customers to get their wanted order faster and easier to drop in and out of stores. By putting this app on the Android App store, it now ups the percentage to 90% of smartphones can now order on their phones. Being able to order from the app allows these customers to gain rewards to spend on future visits.
I will be able to use this article for mobile ordering being one of Starbucks capabilities. This allows them to satisfy their customers and keep them coming back for more. I will be able to show that now with nearly 90% of smartphones being able to access this app it makes ordering from them so much easier and brings customers back.
GuruFocus.com: Why Bill Ackman Is Betting Big on Starbucks (2018). . Newstex.
This article talks about how Starbucks is a smart investment for people to invest in. They exhibit many great ideas and have a lot of places they can grow. This article talks about how the global expansion of Starbucks is something that can be very beneficial for them and pose a huge upside for them. The idea of them becoming leaner by selling some of the smaller brands is smart and can give them an advantage by focusing on management of Starbucks and not the other brands.
I am able to use this article in explaining how they can keep an advantage of stores globally. By continuing to grow, they are just building and selling their brand daily. By having this advantage, it just allows people to see them continuously and to go into their stores by just liking one of their products. I possibly talk about the idea of them becoming leaner by selling these brands.
More Than 12 Million AT&T, Starbucks Customers to Get Free Wi-Fi Access for a Rich In-Store Experience: New Offering Includes Two Hours of Free Wi-Fi Service Per Day for Starbucks Card Holders Beginning this Spring; All 100,000 U.S.-Based Starbucks Partners to Receive Free Wi-Fi at Starbucks Stores. (2008, Feb 11). PR Newswire https://www.proquest.com/wire-feeds/more-than-12-million-at-amp-t-starbucks-customers/docview/448749909/se-2?accountid=158986
In this article, it goes on to talk about how AT&T and Starbucks become partners and put Wi-Fi into many of their stores. It dives into more about how customers are allowed two hours of free Wi-Fi. This allows customers to stay connected to the world even when buying coffee. This allows customers to work from these coffee shops and buy products from them.
I will be able to put this in by having an advantage and it brings customers in to continue working and buying coffee. By having this free Wi-Fi, it brings these customers in the door and the coffee and food offer does the rest for Starbucks. This is a huge step for Starbucks to offer that because customers know the things, they are being given by just entering one of their shops.
Toscano, J. (2014, Oct 22). ASU, Starbucks partnership cemented as Starbucks employees start session B classes. University Wire https://www.proquest.com/wire-feeds/asu-starbucks-partnership-cemented-as-employees/docview/1615169825/se-2?accountid=158986
This article goes into depth about the partnership that Starbucks made with Arizona State University. This partnership allows these employees to get a bachelor's degree for a discounted price from ASU. This allows these employees to continue working and get a degree that is affordable. It makes getting into college easier and online school is very straightforward and allows them to set a routine with work.
I will be able to use this in my essay by showing that this is a huge benefit for employees that causes a high turnover. This is a capability of Starbucks because by being able to keep a well working team that knows what they are doing helps their business be more successful. I will also be able to show how these baristas or employees help them bring in customers by creating relationships and making sure the customers are happy every time they purchase something.
Edgecliffe-Johnson, A. (2018). Starbucks’ Kevin Johnson: taking on a founder’s brand. FT.Com, https://www.proquest.com/trade-journals/starbucks-kevin-johnson-taking-on-founder-s-brand/docview/2153507374/se-2?accountid=158986
This article express how Kevin Johnson is the CEO of Starbucks and some changes he has started to make to help make the company more successful. This also talks about how if those moves were beneficial for the company. This article also talks about who Kevin Johnson’s leadership hero is and what his first leadership moment was. He has started by firing some employees and shutting down some stores.
I will be able to use this article to talk about if I think he is a strategic leader. I will also use this to help make recommendations off the decisions he’s already made. I can use examples of the moves he’s already made. This article is beneficial in showing how having a great leader can make the business successful and lead them in the right direction.
Can't make it to Starbucks? Starbucks will come to you. Introducing Starbucks® Delivers Powered by Uber Eats in Canada. (2019, Jul 15). Canada NewsWire https://www.proquest.com/wire-feeds/cant-make-starbucks-will-come-you-introducing/docview/2257514288/se-2?accountid=158986
This one goes on to explain how they introduced Starbucks Drivers. This allows a customer to order a drink or piece of food from the comfort of their own home. There is mobile ordering that can pick it up from the store but now they get it delivered to their home. This allows more customers to get things especially during this pandemic and not allowed to leave their houses.
This will be able to help by talking about the mobile ordering Starbucks brings to the table. This is supportive of one of their capabilities. This helps their case when it comes to helping their customers and giving them their best at all times. This new delivery service also gives these customers a new experience that is not received in an in-store visit. This is also very beneficial for the pandemic and keeping people at home and stopping the spread of Covid-19.