Objective: How to understand Social and Mobile Marketing
1. What are the 4 Es?
1. Excite the Customer
2. Educate the Customer,
3. Experience the Product or Service
4. Engage the Customer.
2. What social media elements work best for each of the 4 Es?
1. Excite the Customer - social networks like Facebook and Google +
2. Educate the Customer - blogs and blogging tools (e.g., WordPress and twitter), HubSpot (all-in-one marketing software), YouTube and Google +,
3. Experience the Product or Service – YouTube, blogs and retailer’s website,
4. Engage the Customer - blogging and micro-blogging.
3. What is an example of a social network, a media sharing site, a thought-sharing site, and a mobile application?
1. social network – Facebook
2. a media sharing site – Instagram
3. a thought-sharing site - Corporate blog
4. a mobile application – Amazon mobile app.
4. At which of the 4e dimensions do social networks, media-sharing sites, thought-sharing sites, and mobile applications excel?
1. social network – excitement
2. a media-sharing site – experience
3. a thought-sharing site – educating and engaging
4. a mobile application – excitement
5. What are the three steps in developing social media engagement strategies?
1. Listen
2. Analyze
3. and Do
6. How do firms examine customer sentiments?
Marketers can analyze the content found on sites like Facebook, Twitter, online blogs and reviews to assess the favorableness or unfavorableness of the sentiments, using a technique known as sentiment analysis.
7. What are the steps in developing a social media campaign?
1. Identify strategy goals
2. Target audience
3. Campaign: experiment & engage
4. Budget
5. Monitor & change
8. Why might it be important to develop a personal social media presence?
Social influence can have significant effects on elements of a person’s life, such as hiring success.