PPT

CLA 2 PowerPoint topics :

1. Brief introduction your project.

2. Situation analysis including macro-environmental scan, “PESTEL” and a SWOT analysis – Use two key PESTEL factors of the environmental scan that apply and present the most significant SWOT factor for each category of S.W. O.T.

3. Competitive analysis of one direct competitor. Include differentiation and target market.

4. Product or service features, benefits, and brand identity

5. Integrated Marketing Communications plan (IMC) for your product/service. Media plan for this section should clearly state the communication message and how you will relate the message through your selection of four specific platforms of communication.

6. Summarize how your marketing plan will succeed.

7. References page